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50 of the Fiercest Fashion Websites

Article by Awwwards in The Best Articles -

The fashion industry is always looking for the latest trends to soak up, reinterpret, and then relaunch in its own way to the rest of the world. This behaviour is also common in web design. So, when the worlds of fashion and Internet collide, we can expect to see websites that blend together the latest visual and technological trends.

Each fashion brand aims to create a unique and characteristic visual style that fits its personality. However, there are certain characteristics that are common to most fashion companies' websites. Most fashion websites rely on the power of visuals to draw attention and let the products speak for themselves. The use of photographs is imperative, hero images and videos are very popular. In most cases, the homepage consists of a large background photo and a navigation menu. The rest of the content is pushed to the background so it does not compete with the displayed products. Black and white is a common colour scheme for most fashion websites, especially those that want to convey an image of elegance and sophistication, while young and playful brands use a lot of colour.

50. Fashion Websites Selection ☆彡

The main objective of a fashion website is to keep the viewer in the site long enough for them to see the latest collection. Some fashion websites have interactive elements and try to transform the visit into a sensory experience for the user. In this post we have compiled 50 of the best fashion websites you can find on the Internet right now. Fashion is fickle, so their websites can vary from from one season to the next, so take a look now, before they're "so last season!"