Working with Big Brands: Examples of Success

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It seems like a general rule that when creative teams work with big names or large institutions the final results aren't at all similar to what the team had in mind at the beginning of the process. The ebb and flow of creativity and ideas is easy at first with all the adrenaline and excitement of having landed a large account. But then comes the execution of the project, the process.
Of course, these organizations know their audience better than you do, so it's a job that has to be done jointly. Large companies tend to have large teams which equals many opinions at once. And when their opinions are dissonant amongst each other, it just gets worse. The rule is always to provide customer satisfaction but not at the cost of effective design and usability. It can be a sweat-breaking process.
Creatives often forget that brands and organizations hire agencies for their expertise and make the common mistake of letting the client make crucial design decisions for the sake of pleasing them. It's important to establish fluent communication and well-defined roles from the start and be able to articulate decisions effectively, of course, keeping the policy that clients should be listened to always and without exception.
Agencies that manage to not only pull through but also achieve amazing results have lots of credit. Then again, those big brands and institutions also deserve some recognition during the process because in the end it's up to both parts to produce incredible work.
Today we leave you with a just few successful examples of great results while working with big names.

  • Volkswagen Beetle by DDB-Tribal

    Volkswagen Beetle by DDB-Tribal

  • Brooks Shoe Advisor by Live Area Labs

    Brooks Shoe Advisor by Live Area Labs

  • Starck by Ultranoir

    Starck by Ultranoir

  • 20 Lavazza Calendars by Neotokio

    20 Lavazza Calendars by Neotokio

  • Diesel Island by Stink Digital

    Diesel Island by Stink Digital

  • Kipling by Aurora Creative Business

    Kipling by Aurora Creative Business

  • Air Jordan 2012 by Blast Radius

    Air Jordan 2012 by Blast Radius

  • Nike Vision by Summit Projects

    Nike Vision by Summit Projects

  • Lipton Ice Tea by Digital One

    Lipton Ice Tea by Digital One

  • McDonald's France by Ultranoir

    McDonald's France by Ultranoir

  • Hyundai Veloster by Mediaman

    Hyundai Veloster by Mediaman

  • Citroen D5 by Big Youth

    Citroen D5 by Big Youth

  • Polaroid by Red Interactive Agency

    Polaroid by Red Interactive Agency

  • Leica by SiteSeeing Interaktive Media

    Leica by SiteSeeing Interaktive Media

  • Breaking Bad by Ultranoir

    Breaking Bad by Ultranoir

  • Boardwalk Empire by Ultranoir

    Boardwalk Empire by Ultranoir

  • Lip Watches by Ultranoir

    Lip Watches by Ultranoir

  • IWC International Watch Co. by Odopod

    IWC International Watch Co. by Odopod

  • Sony Tablet S by Odopod

    Sony Tablet S by Odopod

  • B&O Play by Hello Monday

    B&O Play by Hello Monday

  • Guns n Roses by Ground CTRL

    Guns n Roses by Ground CTRL

  • Philadelphia Orchestra by Bluecadet

    Philadelphia Orchestra by Bluecadet

  • Starved for Attention by Bluecadet

    Starved for Attention by Bluecadet

  • Target Nuclear Weapons by Pollen Digital

    Target Nuclear Weapons by Pollen Digital

  • Conde Nast by Your Majesty

    Conde Nast by Your Majesty

  • YCO Yachts by Poke London

    YCO Yachts by Poke London

  • Family of Fish by +Knauss Media Arts

    Family of Fish by +Knauss Media Arts

  • Ekso by MUH•TAY•ZIK HOF•FER

    Ekso by MUH•TAY•ZIK HOF•FER

Awwwards

By Awwwards Team

Awwwards – recognizing the talent and effort of the best web designers, developers and agencies in the world. We aim to create a meeting point where web professionals from across the world can come to find inspiration; a space for debate; a place to share knowledge and experience; give and receive constructive and respectful critiques. “Always hungry”.

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