Sunday 15, June
The Hunger Games Exclusive View site
By WatsonDG (U.S.A.)
In this groundbreaking site, The Hunger Games Exclusive debuts a first look into the upcoming Hunger Games: Mockingjay Part 1. The first issue of this elegant parallax site features Julianne Moore as President Snow, in never-before-seen art along with a supporting interview with Moore herself. The site is the first to offer insights from the filmmakers, and a look into the process of shooting two movies at the same time. The site continued to build buzz by debuting a fiery motion poster featuring the Mockingjay symbol. The reveal also included a page from the script along with a sweepstakes component to drive awareness. The site succeeded in making a splash as the first foray into the upcoming Hunger Games campaign.