MasterCard Champions League Avatar

Honorable Mention - Sep 7, 2015

MasterCard Champions League Avatar

In the MasterCard Champions League Avatar activity we, for the first time ever, have transformed user generated content into emotions generated content. A fan received an avatar, customized and revived it with his own emotions. The face recognition system tracked user’s mimic through a web-cam and imitated it on the avatar’s face.

Color Palette

  • HEX #2779a7
  • HEX #49c5b6
  • HEX #D14836

Typography

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Votes (15/98)

Design
Usability
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Content
Overall
  • Adoratorio Studio
    Adoratorio Studio from Italy
    adoratorio.com
    7
    6
    6
    6
    6.40
  • Aristide Benoist
    Aristide Benoist from United States
    aristidebenoist.com
    6
    6
    6
    5
    5.90
  • DPDK
    DPDK from Netherlands
    dpdk.com
    7
    7
    6
    7
    6.80
  • Lime Creative
    Lime Creative from Greece
    limecreative.gr
    7
    7
    7
    8
    7.10
  • Alex Engzell
    Alex Engzell from Netherlands
    engzell.me
    6
    5
    4
    5
    5.20
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