Nominees / Maleficent Tumblr Site from U.S.A.

Maleficent Tumblr Site

20 MAY

by WatsonDG (U.S.A.)

Evil is the New Black is a completely new take on a traditional EPK site. The site serves as virtual lookbook for the film's fashion, environments, characters, behind-the-scenes footage and more. Comprised of original static and animation content, custom video transitions, and hand-picked stock photography, the site provides a wealth of shareable material for both an active and passive audience. By aligning Maleficent's aesthetic with contemporary fashion, Evil Is The New Black generates awareness through thematically-driven content that is displayed in a narrative context.
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Team behind the project
  • Watson/DG
    Watson/DG from U.S.A.
    • MONTH 02
      Site of the Month
    • SOTD 20
      Site of the Day
    • H.M 27
      Honorable Mention
    • chief
      Chief User
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