Maleficent Tumblr Site

Honorable Mention - May 20, 2014

Maleficent Tumblr Site

Evil is the New Black is a completely new take on a traditional EPK site. The site serves as virtual lookbook for the film's fashion, environments, characters, behind-the-scenes footage and more. Comprised of original static and animation content, custom video transitions, and hand-picked stock photography, the site provides a wealth of shareable material for both an active and passive audience. By aligning Maleficent's aesthetic with contemporary fashion, Evil Is The New Black generates awareness through thematically-driven content that is displayed in a narrative context.

Color Palette

  • HEX #000

Typography

Votes (15/74)

Design
Usability
Creativity
Content
Overall
  • EWM. SA
    EWM. SA from Switzerland
    ewm.swiss
    9
    9
    8
    8
    8.70
  • Huemor
    Huemor from United States
    huemor.rocks
    8
    8
    8
    8
    8.00
  • Multivitamin Studio
    Multivitamin Studio from United Kingdom
    multivitamin.studio
    7
    7
    8
    8
    7.30
  • FV • Digital Creative Agency
    FV • Digital Creative Agency from Italy
    filippovezzali.com
    8
    7
    8
    7
    7.60
  • Gustavo Girard
    Gustavo Girard from United States
    gusg.me
    7
    7
    7
    7
    7.00
    •••