AXARA

Honorable Mention - Mar 19, 2014

AXARA

AXARA is a brand website. With this new website Axara wanted to respect its minimalist graphics codes and modernize them with an easy navigation, lighten texts and the highlight of the beautifuls pictures. AXARA also asked for a client process unique with a discovery of the store. The parallax navigation of most part of the website is creating an easy discovery of the collection in an intuitive way which helps to developp a story around this brand and optimize the presentation of the collection for a total immersion of each product. This minimalist presentation of the brand and its collection respect all the graphics codes of the brand and allows a better visualisation of all the details thanks to larges pictures. This identity could match with all collections thanks to its sobriety and elegance. One of the specificity of this website is also the virtual visit of the store « concept store » with an ingenious scroll navigation which permits to run thought the identity of the brand.

Color Palette

  • HEX #000
  • HEX #ffffff

Typography

Votes (15/93)

Design
Usability
Creativity
Content
Overall
  • Plastic.
    Plastic. from Spain
    plastic.design
    8
    7
    8
    8
    7.70
  • Adveris
    Adveris from France
    adveris.fr
    7
    7
    7
    7
    7.00
  • Daniel Spatzek
    Daniel Spatzek from Austria
    danielspatzek.com
    9
    7
    8
    8
    8.10
  • Bastien-Lardeux
    Bastien-Lardeux from France
    bastien-lardeux.com
    8
    7
    8
    7
    7.60
  • Gaston Bouchayer
    Gaston Bouchayer from France
    gastonbouchayer.com
    8
    7
    8
    8
    7.70
    •••