Yellow is a warm primary color, it is usually associated with concepts and emotions such as comfort, happiness, energy, joy, betrayal, optimism, imagination, summer, illness, hazard and friendship.
Yellow is a warm color and so yellow websites can provoque a feeling of hapiness and joy. It is a high energy color that can make your website seem comfortable and inviting. But on the other hand, when overused yellow can be a disturbing color and denote danger (as in warning signs) or even be seen as a symbol of cowardice.
It is an over the top color, there is nothing subtle about it. Sometimes it is even seen as a childish color, so it is not the best option to associate to prestige and luxury, but yellow is perfect for a website related with entreteiment and fun.
It is hard to go unnoticed with a yellow website because the it is such a loud color and it stands out very noticeably. It works best with dark colors like black or dark blues that create a strong contrast wich results in eye-popping and vibrant designs. With the right use of yellow, a designer can give a personality of its own to a website.
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