HP Spectre: Experience the Eclipse View site

By Designkitchen (U.S.A.)
  • H.M 28 MAR
  • Design
  • Usability
  • Creativity
  • Content
  • Average
  • Special Mention
0 user votes
Evaluation System Read more

The HP Eclipse promotes HP’s new ultrabook, the Spectre HP Envy 14, and is a sweepstakes that utilizes Twitter to spark conversation. Every day, HP tweets a question. Users are encouraged to respond, and their response enters them into a drawing to win one of 3 prizes. But those 3 prizes must be “unlocked” by tweets. This starts over everyday, and runs for 3 weeks.  Tweets are visualized real-time on the site and with each tweet the sun moves a little closer to the moon. This is an innovative approach to a sweepstakes, and since we were smart about developing the daily question.  Allows users to learn about the various features of the Spectre product.

RELATED PROFILES Search in the directory

Processing vote