Psychology in Web Design: How to Create a Hero Section That Converts
- Language: English
- Certificate: of completion
- Subtitles: English, Spanish, French, Italian, Portuguese (Machine translation)
- Duration: 1 Hour
Learn the psychology of web design and copywriting behind high converting hero sections. Create one for yourself. Become an expert at understanding online human behavior.
Category | Course format | Language | Duration | Level |
---|---|---|---|---|
Data Analysis, Research | Online | English with Subt. | 1 Hour | Beginners |
Requirements
A simple text editor or note-taking app. A Figma account.
Description
Rinaldo has spent years in the agency world working with some of the biggest brands in the world like Samsung, Airbnb, EA, SAP, SoftBank, 3M, and many more.
This course teaches you how to influence visitor's behavior on your website.
You’ll be creating a high converting hero-section for your website using proven research-based frameworks from this class.
You will learn
- 7 research-backed frameworks to write your heading and subheading
- 2 psychological principles to increase the persuasiveness of your CTA button copy
- 2 ways to choose a graphic to motivate your visitor to take action
- A research-backed technique to position your hero section layout
- Important design heuristic that most designers get wrong
- 2 tips to start picking out high-quality fonts right away
- A practical approach to establishing a type scale
- Why psychology of color isn't super practical
- Easy to implement technique to make your hero section look modern
- Total of 16 outlined psychological principles
For each tactic in the class there are 3 sections
- Principle (psychological research background)
- Example (conversion optimization best practices)
- Design (the latest UI & UX approach)
The course includes
- 1 hour on-demand video
- Research-backed copywriting and usability guidelines
- Conversion & design optimization best practice examples
- Live examples included in the class
- Immediate access to the entire collection of videos
- Certificate of completion
Modules
What you will learn
in this course.
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Lessons
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Lesson 1Introduction
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Introduction
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Lesson 2Heading Psychology
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Heading Psychology
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Lesson 3Call-to-Action Button Psychology
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Call-to-Action Button Psychology
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Lesson 4Hero Image Psychology
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Hero Image Psychology
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Lesson 5Layout Psychology
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Layout Psychology
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Lesson 6Layout Design
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Layout Design
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Lesson 7Heading Design
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Heading Design
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Lesson 8Call-to-Action Button Design
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Call-to-Action Button Design
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Lesson 9Hero Image Design
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Hero Image Design
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Meet the teacher
Rinaldo Ugrina
Through my web design and conversion rate optimization work, I had the pleasure to work with some of the biggest unicorn startups and enterprise companies like Airbnb, Samsung, Softbank, EA, SAP, eBay, 3M, Stanford, Unicef, Dollar Shave Club, Ring, and many more. Most of my work is at a fascinating interplay of technology and psychology.
Course Content
Learn the psychology of web design and copywriting behind high converting hero sections. Create one for yourself. Become an expert at understanding online human behavior.
Features
- English
- English, Spanish, French, Italian, Portuguese (Machine translation)
- Beginners
- Access on mobile and Desktop
- Full time access
- Certificate of completion
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Rinaldo Ugrina
Teacher at awwwards.com
If you have any questions about this course, please contact us