Creative Direction for Product Photography and Video
- Language: English
- Certificate: of completion
- Subtitles: English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
- Duration: 2 Hours 17 Mins
A unified creative vision of a photo or video shoot can be a challenge. From production team, orchestration, to managing client expectations, good creative direction can make the difference between an inspiring and satisfying experience - or a creative failure.
| Category | Course format | Language | Duration | Level |
|---|---|---|---|---|
| Art Direction, Product Design | Online | English with Subt. | 2 Hours 17 Mins | Beginners & Intermediate |
Description
In this course, you will find a step-by-step guide to learn the process of leading a production team through a creative studio shoot. We will cover topics ranging from choosing your production team to creating a shot list, and execution.
At the end of this course, you will be able to communicate a vision that creates fans, brand ambassadors, and clients that hire you anytime they need product photography.
You will learn
- The Creative Director Role
- Prepare a creative studio shoot
- Outlining expectations
- Setting a budget
- Planning: Dates, times and deadlines
- Post-production,
- Social media promotion
The course includes
- 2 Hours 17 Mins of condensed knowledge
- Immediate access to the entire collection of videos
- Valuable links and resources for every lesson
- Documentation
- Certificate of completion
Modules
What you will learn
in this course.
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Lessons
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Lesson 1Introduction
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Why creative direction is important
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When creating photo and video content for clients
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Lesson 2The Creative Director Role
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Creative director definition
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What makes a good creative director
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Your responsibilities as a creative director
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Lesson 3Preparation
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Outlining expectations + budget
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Assemble your production team
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Shoot Prep
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Lesson 4The Shot List
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Describe lighting, backgrounds, and provide a visual example
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Lesson 5The Shoot
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Keeping organized
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Directing the shoot
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Image composition
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Lesson 6Post-production
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Selecting, editing and retouching
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Sending proofs and sign-off
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Promoting on Social
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Collecting payment
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Lesson 7Outro
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Final thoughts
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Meet the teacher
Tina Walczak
She combines her passion for design with business to help clients deliver their brand message to the world and is always working on crazy ideas that push established creative boundaries. With an endless desire to learn more, Tina has interviewed and has been mentored by A-listers in the creative community from marketing pros to highly successful CEOs. These include the likes of Chris Do, Michael Janda, and the CEO of Dragone: François Girard. Finding opportunities to share her creativity with others has led Tina to her role in Hiilite today. A champion for women in the workforce, she has been a speaker at TEDxKelownaWomen 2018, and a founder of the Creative Career Formula. Tina has reached both new and targeted audiences through her work as a manager and creative director at Vancouver View Magazine and Maximum Yield Publications as well. Finding new ways to approach projects, Tina has also built her skillset as the Creative Director at Homes & Living Magazine and the Owner/Creative Director at Flow Grafix.
Course Content
A unified creative vision of a photo or video shoot can be a challenge. From production team, orchestration, to managing client expectations, good creative direction can make the difference between an inspiring and satisfying experience - or a creative failure.
Features
- English
- English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
- Beginners & Intermediate
- Access on mobile and Desktop
- Full time access
- Certificate of completion
-
Tina Walczak
Teacher at awwwards.com
If you have any questions about this course, please contact us
