Bracco - A face-lift for a century-old life science company
Born and raised in Italy, Bracco is a multinational healthcare company operating in diagnostic imaging, non-invasive techniques that let doctors look inside the body for clues about a medical condition.
But as Bracco grew to become a leading player within its field, the company's digital communication was left behind. Bracco had a total of 10+ websites across business units and group subsidiaries. The web pages lacked consistency, user-centricity, and a clear direction.
A website with purpose and power
We were brought in to develop a new face for the company to show the world. A website to showcase the Bracco purpose and core beliefs, capabilities and alliances, products and services, culture, and history.
To crack the communication conundrum, we went with a ‘simplify to amplify’ approach. A carefully considered user experience (UX), focusing on elegant design, clear messaging, and SEO-readiness – supported by a new color palette, typography, graphic elements, image style, and tone of voice. Collectively to tell the Bracco story in a friendly, compelling, and engaging way.
This approach allowed us to create a strong unified storyline and visual feel across all Bracco Group businesses. To build a stronger and more competitive global presence and ultimately drive potential customers and partners closer to the Bracco brand.
Project Details
