AbbVie
SavoirFaire©️'s Creative Director Bart Jaillet collaborated with Elephant on the comprehensive redesign of AbbVie.com. Tasked by the pharmaceutical company to redefine user experience and information architecture, we strategically rethinked the brand perception. Our approach included an above-the-fold strategy, spotlighting shortcuts for the primary audiences, while positioning the brand as a human, approachable, and empathetic companion.
Project Details
