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Words in motion: Kinetic typography

Article by Awwwards Team in Design & Illustration - October 06

Kinetic typography or "moving text" is basically an animation technique that mixes motion and typography to express ideas. In these animations, texts fly, grow, expand and change in order to empower the message they are depicting. It is impressive how a simple text with the right tone, pace and use of typography can evoke emotions and help the viewer concentrate more on what's being said and understand it better. Kinetic typography is commonly used by designers and typographers to experiment with type, usually representing movie dialogs as a learning exercise. It is also used in advertising as a way to create engaging visuals with a limited budget. In this post we collected some of our favourite kinetic typography animations for your inspiration. Make sure you don't miss a word.