Social media are media for social interaction, a set of methods to enhance social communication, using techniques that allow the creation and exchange of user-generated content. The common link between social media websites is that users are able to interact with the website and with other visitors.
Getting involved with social media is essential in today's world. For organizations, social media participation can help maintain contact with users even when they have left their website, and learn more about their preferences and habits. For individuals and professionals it is a great tool for getting to know new interesting people, keep in touch with website users and make professional contacts. Adding social buttons to a website helps visitors to share the content more easily with their networks and increase the amount of traffic to the site in question.