Creating Partnerships to Drive Your Business Forward

LONDON, United Kingdom

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There are thousands of great ideas out there with hundreds that receive the funding to build the initial foundation. However, when the foundation is built and money is tight how can you effectively market your product in a short time in order to prove success to your investors?

Just like you learned in the playground, two heads are better than one!

This class is aimed at people looking to create effective marketing partnerships on little or no budget. We will show you how the shift in marketing communications has opened up the opportunity for businesses, organisations and even individuals to work with brands in order to propel their business forward through sponsorship.

It will teach you how to position your property so it is an attractive partnership for brands. It will also provide insight into what brands would be looking for from you and how your business proposition is likely more valuable to them than you think.


  • Emma Bodansky joined Slingshot in January 2012 from a background working within Formula 1. She is the lead account manager for Slingshot clients What Car? and Digital Unite, and has an astute eye for what brands are looking for in a sponsorship package. Emma is always looking to drive additional value to the sponsors she works with; this has directly resulted in an increase both in turnover and sponsors for two of Slingshot’s most important accounts.
  • Mark Mylam manages some of Slingshot’s key accounts including Outlook Festival, Mencap’s Little Noise Sessions, Red Bull Cliff Diving World Series and the British Heart Foundation, as well as strategic brand work for Toshiba, Spotify and Majestic. Mark’s passion for how the digital sector can enhance brand partnerships is core to every partnership he creates. Most recently, he won Highly Commended for the "Most Promising Young Sponsorship Executive" at the prestigious Hollis Awards 2013.