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DENHAM PSYCHO - explicit remake

  • January 20
  • By awwwards-team
  • In

This Denim Ad Parodies The Best Scene From ‘American Psycho’

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Conceived and produced by the award-winning creative agency Flickering Wall, 'Denham Psycho' is a short film tribute to the controversial cult-classic originally premiered at Sundance in 2000. According to longtime fan of Easton Ellis' American Psycho, director Hugo Keijzer explains; "-when I first heard Jason Denham talk about jeans it reminded me of the film's legendary business-card scene. I recognized the same manic attention to detail and ravenous appetite for craftsmanship. This triggered the idea for a modern-day remake of the scene".

The team at Denham has a reputation for producing all their creative projects in-house but, as Jason Denham explains; "For us Flickering Wall's proposal perfectly reflected the compulsive 'otaku' culture that tends to characterize the inner core of the denim scene. We were confident it would make a brilliant parody of fashion in general and the recent 'heritage' trend in particular. -Plus, it reminds us to keep having fun and not to take ourselves too seriously," Denham Psycho will be launched during the kick-off event of the 'Blue Yard' Denham Pop-Up Store & Cinema on Tuesday 14th of January in Berlin.

CREDITS: Directed by Hugo Keijzer, Produced by Remco den Hartog, Cinematography by Robbie van Brussel, Edited by Nils Rensen, WrItten by Ben Clark, Graphics by Ali Kirby, Costume by Denham

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Awwwards Team

By Awwwards Team

Awwwards – recognizing the talent and effort of the best web designers, developers and agencies in the world. We aim to create a meeting point where web professionals from across the globe can come to find inspiration; a space for debate; a place to share knowledge and experience; give and receive constructive and respectful critiques. “Always hungry”.