The Hook Group
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0Friendliness
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0Performance
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0Usability
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0PWA
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0Total
Mobile Friendliness 60/100
Configures the viewport
Content is sized correctly for the viewport
Size tap targets appropriately
The following tap targets are close to other nearby tap targets and may need additional spacing around them.
URL |
---|
The tap target <a href="mailto:info@thehookgroup.co.uk">info@thehookgroup.co.uk</a> and 1 others are close to other tap targets. |
... |
Uses legible font sizes
Color Contrast is satisfactory
Performance 75/100
Speed Index
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Speed Index6189.20target < 4500 ms
Perceptual Speed Index is a page load performance metric that shows you how quickly the contents of a page are visibly populated. The lower the score, the better. Source: Lighthouse - Learn more
Document complete
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Time11.4seconds
-
Resources32requests
-
Bytes in1.5MB
These metrics are collected from the initial request until the browser considers the page loaded (JavaScript onLoad event). This usually happens after all of the image content has loaded but may not include content that is triggered by javascript execution.
Fully load
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Time15.1seconds
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Resources35requests
-
Bytes in1.6MB
These metrics are collected from the initial request until 2 seconds of no network activity after Document Complete (JavaScript onLoad event). This will usually include any activity that is triggered by javascript after the main page loads.
Assets by Domain
Requests
- www.thehookgroup.co.uk
Bytes downloaded
- www.thehookgroup.co.uk
Assets by Mime-Type
Requests
- html
- js
- css
- image
- font
- video
- other
Bytes downloaded
- html
- js
- css
- image
- font
- video
- other
Speed
Load time11414 ms
Page load is fast enough on 3G
First byte1890 ms
First Contentful Paint907.294 ms
First meaningful paint907.294 ms
Estimated Input Latency12 ms (target < 50 ms)
Uses persistent connections (keep alive)Score: 100%
First CPU Idle907.29 ms
Time to Interactive907.29 ms
Page weight
Uses compression (gzip, zopfli, deflate, brotli)Score: 100%
Uses a CDN for all static assetsScore: 0%
Leverage browser caching1
Minify CSS
Minify HTML
Minify JavaScript
Avoids an excessive DOM size483 nodes
-
Total DOM Nodes483target < 1,500 nodes
-
DOM Depth13target < 32
-
Maximum Children24target < 60 nodes
Compressed Images
Uses Progressive JPEGsScore: 39 %
Properly Sized ImagesPotential savings of 300 KB
Offscreen images
First impression
Eliminates render-blocking JavaScript and CSS in above-the-fold content
Your page has 1 blocking CSS resources. This causes a delay in rendering your page.
URL |
---|
https://www.thehookgroup.co.uk/dist/app.bundle.css |
... |
Prioritizes visible content
Improves server response time
Avoids landing page redirects
Usability 90/100 Industry: Agency / Portfolio
Brand logo linked to homepage
No ending trailing paths
Active section is highlighted in navigation menus
Listing/overview pages with many items implements deferred loading techniques
Prevent layout shiftings when loading media. Set width and height attributes on both <img> and <video> tags
The case listing page is not the only way to browse through all the cases
Carousels are generally avoided (but they are acceptable if they are well implemented)
Make it easy to contact you
The most appropriate keyboard for the input type is provided first
All mistakes made in forms are clearly highlighted in real time, and instructions for correct completion are provided in real time
PWA / Best Practices 100/100
Avoids Application Cache
Avoids WebSQL DB
Avoids requesting the geolocation permission on page load
robots.txt is valid
Avoids requesting the notification permission on page load
Avoids deprecated APIs
Allows to paste into password input fields
Registers a Service Worker
Responds with a 200 when offline
Uses HTTPS
Redirects HTTP traffic to HTTPS
Uses HTTP/2 for its own resources30 requests not served via HTTP/2
Uses passive listeners to improve scrolling performance
Avoid using document.write()
Manifest's short_name won't be truncated when displayed on homescreen
Configured for a custom splash screen
User can be prompted to Install the Web App
Mobile Friendliness 60/100
Configures the viewport
Content is sized correctly for the viewport
Size tap targets appropriately
The following tap targets are close to other nearby tap targets and may need additional spacing around them.
URL |
---|
The tap target <a href="mailto:info@thehookgroup.co.uk">info@thehookgroup.co.uk</a> and 1 others are close to other tap targets. |
... |
Uses legible font sizes
Color Contrast is satisfactory
Failing Elements
Impact | Snippet | Target | Failure Summary |
---|---|---|---|
serious | <h1 class="c-episode__title o-h6 o-gutter-right-s@md">
The Hook Meets - Hugh Jackman & Taron Eggerton
</h1> | article[data-show-id="the-hook-meets-1"] > .c-episode__inner > .c-episode__title.o-gutter-right-s\@md | Fix any of the following: Element has insufficient color contrast of 1.1 (foreground color: #ffffff, background color: #f3f3f6, font size: 10.8pt, font weight: bold). Expected contrast ratio of 4.5:1 |
serious | <h1 class="c-episode__title o-h6 o-gutter-right-s@md">
Fight or Flight - Fighting for my Mum
</h1> | article[data-show-id="fight-or-flight"] > .c-episode__inner > .c-episode__title.o-gutter-right-s\@md | Fix any of the following: Element has insufficient color contrast of 1.1 (foreground color: #ffffff, background color: #f3f3f6, font size: 10.8pt, font weight: bold). Expected contrast ratio of 4.5:1 |
... |
Performance 74/100
Speed Index
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Speed Index6161.03target < 4500 ms
Perceptual Speed Index is a page load performance metric that shows you how quickly the contents of a page are visibly populated. The lower the score, the better. Source: Lighthouse - Learn more
Document complete
-
Time14.8seconds
-
Resources15requests
-
Bytes in2.2MB
These metrics are collected from the initial request until the browser considers the page loaded (JavaScript onLoad event). This usually happens after all of the image content has loaded but may not include content that is triggered by javascript execution.
Fully load
-
Time16.6seconds
-
Resources18requests
-
Bytes in2.3MB
These metrics are collected from the initial request until 2 seconds of no network activity after Document Complete (JavaScript onLoad event). This will usually include any activity that is triggered by javascript after the main page loads.
Assets by Domain
Requests
- www.thehookgroup.co.uk
Bytes downloaded
- www.thehookgroup.co.uk
Assets by Mime-Type
Requests
- html
- js
- css
- image
- font
- video
- other
Bytes downloaded
- html
- js
- css
- image
- font
- video
- other
Speed
Load time14780 ms
Page load is fast enough on 3G
First byte1852 ms
First Contentful Paint911.224 ms
First meaningful paint911.224 ms
Estimated Input Latency12 ms (target < 50 ms)
Uses persistent connections (keep alive)Score: 100%
First CPU Idle911.22 ms
Time to Interactive911.22 ms
Page weight
Uses compression (gzip, zopfli, deflate, brotli)Score: 100%
Uses a CDN for all static assetsScore: 0%
Leverage browser caching1
Minify CSS
Minify HTML
Minify HTML for the following resources to reduce their size by 1.8KiB (18% reduction).
URL |
---|
Minifying https://www.thehookgroup.co.uk/original-shows could save 1.8KiB (18% reduction) after compression. |
... |
Minify JavaScript
Avoids an excessive DOM size458 nodes
-
Total DOM Nodes458target < 1,500 nodes
-
DOM Depth13target < 32
-
Maximum Children24target < 60 nodes
Compressed Images
Uses Progressive JPEGsScore: 100 %
Properly Sized ImagesPotential savings of 202 KB
Offscreen images
First impression
Eliminates render-blocking JavaScript and CSS in above-the-fold content
Your page has 1 blocking CSS resources. This causes a delay in rendering your page.
URL |
---|
https://www.thehookgroup.co.uk/dist/app.bundle.css |
... |
Prioritizes visible content
Improves server response time
Avoids landing page redirects
Usability 90/100 Industry: Agency / Portfolio
Brand logo linked to homepage
No ending trailing paths
Active section is highlighted in navigation menus
Listing/overview pages with many items implements deferred loading techniques
Prevent layout shiftings when loading media. Set width and height attributes on both <img> and <video> tags
The case listing page is not the only way to browse through all the cases
Carousels are generally avoided (but they are acceptable if they are well implemented)
Make it easy to contact you
The most appropriate keyboard for the input type is provided first
All mistakes made in forms are clearly highlighted in real time, and instructions for correct completion are provided in real time
PWA / Best Practices 100/100
Avoids Application Cache
Avoids WebSQL DB
Avoids requesting the geolocation permission on page load
robots.txt is valid
Avoids requesting the notification permission on page load
Avoids deprecated APIs
Allows to paste into password input fields
Registers a Service Worker
Responds with a 200 when offline
Uses HTTPS
Redirects HTTP traffic to HTTPS
Uses HTTP/2 for its own resources13 requests not served via HTTP/2
Uses passive listeners to improve scrolling performance
Avoid using document.write()
Manifest's short_name won't be truncated when displayed on homescreen
Configured for a custom splash screen
User can be prompted to Install the Web App
Mobile Friendliness 60/100
Configures the viewport
Content is sized correctly for the viewport
Size tap targets appropriately
The following tap targets are close to other nearby tap targets and may need additional spacing around them.
URL |
---|
The tap target <a href="mailto:info@thehookgroup.co.uk">info@thehookgroup.co.uk</a> and 1 others are close to other tap targets. |
... |
Uses legible font sizes
Color Contrast is satisfactory
Failing Elements
Impact | Snippet | Target | Failure Summary |
---|---|---|---|
serious | <figcaption class="c-cs-video__play">
PLAY
</figcaption> | figcaption | Fix any of the following: Element has insufficient color contrast of 3.66 (foreground color: #ffffff, background color: #fe3501, font size: 12.4pt, font weight: bold). Expected contrast ratio of 4.5:1 |
serious | <p> | .c-cs-section[data-scroll=""]:nth-child(3) > .c-cs-section__column > .o-txt.o-txt--grey > p | Fix any of the following: Element has insufficient color contrast of 4.14 (foreground color: #767575, background color: #f3f3f6, font size: 10.8pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <p> | .c-cs-section[data-scroll=""]:nth-child(5) > .c-cs-section__column > .o-txt.o-txt--grey > p | Fix any of the following: Element has insufficient color contrast of 4.14 (foreground color: #767575, background color: #f3f3f6, font size: 10.8pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <p>We executed a two-part strategy from The Hook’s main Facebook page as a base, to firstly mobilise our large and highly engaged youth audience, and secondly to use the platforms advertising and targeting capabilities to drive those customer conversions through. </p> | .c-cs-section[data-scroll=""]:nth-child(6) > .c-cs-section__column > .o-txt.o-txt--grey > p | Fix any of the following: Element has insufficient color contrast of 4.14 (foreground color: #767575, background color: #f3f3f6, font size: 10.8pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <p> | .c-cs-section[data-scroll=""]:nth-child(7) > .c-cs-section__column > .o-txt.o-txt--grey > p | Fix any of the following: Element has insufficient color contrast of 4.14 (foreground color: #767575, background color: #f3f3f6, font size: 10.8pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <p>From here, we were able to create custom audiences to re-target from a pool of people who had actively engaged and interacted with the newsreels on Facebook.</p> | .c-cs-section[data-scroll=""]:nth-child(8) > .c-cs-section__column > .o-txt.o-txt--grey > p:nth-child(1) | Fix any of the following: Element has insufficient color contrast of 4.14 (foreground color: #767575, background color: #f3f3f6, font size: 10.8pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <p> | .c-cs-section[data-scroll=""]:nth-child(8) > .c-cs-section__column > .o-txt.o-txt--grey > p:nth-child(2) | Fix any of the following: Element has insufficient color contrast of 4.14 (foreground color: #767575, background color: #f3f3f6, font size: 10.8pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <p>The guys filmed individual selfie-style adverts to drive through VOXI sign-ups for a second round of targeting from both The Hook’s Facebook page as well as the influencers individual social accounts.</p> | .o-txt.o-txt--grey > p:nth-child(3) | Fix any of the following: Element has insufficient color contrast of 4.14 (foreground color: #767575, background color: #f3f3f6, font size: 10.8pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <p>In a nutshell, the campaign looked to gather a laser-targeted audience first on The Hook before activating this audience to sign up to VOXI. As links were trackable, we were able to directly see individuals converting on the affiliate platform.</p> | p:nth-child(4) | Fix any of the following: Element has insufficient color contrast of 4.14 (foreground color: #767575, background color: #f3f3f6, font size: 10.8pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <li> Drive sign-ups to VOXI and deliver 1000 new customers</li> | .o-txt.o-txt--grey > ul > li:nth-child(1) | Fix any of the following: Element has insufficient color contrast of 4.14 (foreground color: #767575, background color: #f3f3f6, font size: 10.8pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <li> Brand awareness. Clear messaging on what VOXI offer, based around endless social data </li> | .o-txt.o-txt--grey > ul > li:nth-child(2) | Fix any of the following: Element has insufficient color contrast of 4.14 (foreground color: #767575, background color: #f3f3f6, font size: 10.8pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <li> Hit a combined reach of 2.5 million </li> | .o-txt.o-txt--grey > ul > li:nth-child(3) | Fix any of the following: Element has insufficient color contrast of 4.14 (foreground color: #767575, background color: #f3f3f6, font size: 10.8pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <li> Keep cost per sale to the target of £55 </li> | .o-txt.o-txt--grey > ul > li:nth-child(4) | Fix any of the following: Element has insufficient color contrast of 4.14 (foreground color: #767575, background color: #f3f3f6, font size: 10.8pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <p>We smashed our targets with 1270 new customers (+27%) while beating VOXI’s target customer acquisition by saving 16% at £46 per sale. We drove brand awareness with a huge 8M+ impressions from the direct u-30 target audience and hit a combined reach of 2.5M, overdelivering by 80%.</p> | .c-cs-section[data-scroll=""]:nth-child(10) > .c-cs-section__column > .o-txt.o-txt--grey > p | Fix any of the following: Element has insufficient color contrast of 4.14 (foreground color: #767575, background color: #f3f3f6, font size: 10.8pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <p> | .c-cs-section[data-scroll=""]:nth-child(11) > .c-cs-section__column > .o-txt.o-txt--grey > p:nth-child(1) | Fix any of the following: Element has insufficient color contrast of 4.14 (foreground color: #767575, background color: #f3f3f6, font size: 10.8pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <p>Mahdi Khan- Affiliate Manager- VOXI/Vodafone</p> | .c-cs-section[data-scroll=""]:nth-child(11) > .c-cs-section__column > .o-txt.o-txt--grey > p:nth-child(2) | Fix any of the following: Element has insufficient color contrast of 4.14 (foreground color: #767575, background color: #f3f3f6, font size: 10.8pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <p>Performance Marketing Awards 2019 – Best Influencer Marketing Campaign (NOMINATED)<br></p> | .c-cs-section[data-scroll=""]:nth-child(12) > .c-cs-section__column > .o-txt.o-txt--grey > p | Fix any of the following: Element has insufficient color contrast of 4.14 (foreground color: #767575, background color: #f3f3f6, font size: 10.8pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <h2 class="c-site-foot__heading o-h5">Get in touch</h2> | div:nth-child(1) > .c-site-foot__heading.o-h5 | Fix any of the following: Element has insufficient color contrast of 3.66 (foreground color: #ffffff, background color: #fe3501, font size: 9.3pt, font weight: bold). Expected contrast ratio of 4.5:1 |
serious | <p class="c-site-foot__address">
38-40 Commercial Rd,<br>
London, E1 1LN
</p> | .c-site-foot__address | Fix any of the following: Element has insufficient color contrast of 3.66 (foreground color: #ffffff, background color: #fe3501, font size: 9.3pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <a href="mailto:info@thehookgroup.co.uk" rel="noreferrer" data-router-disabled="">info@thehookgroup.co.uk</a> | :root | Fix any of the following: Element has insufficient color contrast of 3.66 (foreground color: #ffffff, background color: #fe3501, font size: 9.3pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <a href="tel:0203 322 8210" rel="noreferrer" data-router-disabled="">0203 322 8210</a> | :root | Fix any of the following: Element has insufficient color contrast of 3.66 (foreground color: #ffffff, background color: #fe3501, font size: 9.3pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <h3 class="c-site-foot__heading o-h5">Social</h3> | h3 | Fix any of the following: Element has insufficient color contrast of 3.66 (foreground color: #ffffff, background color: #fe3501, font size: 9.3pt, font weight: bold). Expected contrast ratio of 4.5:1 |
serious | <a href="https://twitter.com/thehook_online?lang=en" class="c-site-foot-social__link" target="_blank" rel="noreferrer" data-hover="">
Twitter
</a> | li:nth-child(1) > .c-site-foot-social__link[data-hover=""][target="_blank"] | Fix any of the following: Element has insufficient color contrast of 3.66 (foreground color: #ffffff, background color: #fe3501, font size: 9.3pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <a href="http://instagram.com/thehook" class="c-site-foot-social__link" target="_blank" rel="noreferrer" data-hover="">
Instagram
</a> | .c-site-foot-social__link[href$="thehook"][data-hover=""] | Fix any of the following: Element has insufficient color contrast of 3.66 (foreground color: #ffffff, background color: #fe3501, font size: 9.3pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <p class="c-site-foot__copyright">
© The Hook Group
</p> | .c-site-foot__copyright | Fix any of the following: Element has insufficient color contrast of 1.77 (foreground color: #ff9a80, background color: #fe3501, font size: 9.3pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <a href="/privacy-policy" class="c-site-foot-menu__link" data-hover="">Privacy policy</a> | a[href$="privacy-policy"] | Fix any of the following: Element has insufficient color contrast of 3.66 (foreground color: #ffffff, background color: #fe3501, font size: 9.3pt, font weight: normal). Expected contrast ratio of 4.5:1 |
serious | <a href="http://discoveroutpost.com" class="c-site-foot-menu__link" target="_blank" rel="noreferrer" data-hover="">Built by Outpost</a> | a[href$="discoveroutpost.com"] | Fix any of the following: Element has insufficient color contrast of 3.66 (foreground color: #ffffff, background color: #fe3501, font size: 9.3pt, font weight: normal). Expected contrast ratio of 4.5:1 |
... |
Performance 77/100
Speed Index
-
Speed Index5003.19target < 4500 ms
Perceptual Speed Index is a page load performance metric that shows you how quickly the contents of a page are visibly populated. The lower the score, the better. Source: Lighthouse - Learn more
Document complete
-
Time7seconds
-
Resources13requests
-
Bytes in617KB
These metrics are collected from the initial request until the browser considers the page loaded (JavaScript onLoad event). This usually happens after all of the image content has loaded but may not include content that is triggered by javascript execution.
Fully load
-
Time8.3seconds
-
Resources16requests
-
Bytes in650.3KB
These metrics are collected from the initial request until 2 seconds of no network activity after Document Complete (JavaScript onLoad event). This will usually include any activity that is triggered by javascript after the main page loads.
Assets by Domain
Requests
- www.thehookgroup.co.uk
Bytes downloaded
- www.thehookgroup.co.uk
Assets by Mime-Type
Requests
- html
- js
- css
- image
- font
- other
Bytes downloaded
- html
- js
- css
- image
- font
- other
Speed
Load time6999 ms
Page load is fast enough on 3G
First byte1957 ms
First Contentful Paint1045.144 ms
First meaningful paint1045.144 ms
Estimated Input Latency12 ms (target < 50 ms)
Uses persistent connections (keep alive)Score: 100%
First CPU Idle1045.14 ms
Time to Interactive1045.14 ms
Page weight
Uses compression (gzip, zopfli, deflate, brotli)Score: 100%
Uses a CDN for all static assetsScore: 0%
Leverage browser caching1
Minify CSS
Minify HTML
Minify JavaScript
Avoids an excessive DOM size289 nodes
-
Total DOM Nodes289target < 1,500 nodes
-
DOM Depth12target < 32
-
Maximum Children24target < 60 nodes
Compressed Images
Uses Progressive JPEGsScore: 0 %
Properly Sized ImagesPotential savings of 91 KB
Offscreen images
First impression
Eliminates render-blocking JavaScript and CSS in above-the-fold content
Your page has 1 blocking CSS resources. This causes a delay in rendering your page.
URL |
---|
https://www.thehookgroup.co.uk/dist/app.bundle.css |
... |
Prioritizes visible content
Improves server response time
Avoids landing page redirects
Usability 90/100 Industry: Agency / Portfolio
Brand logo linked to homepage
No ending trailing paths
Active section is highlighted in navigation menus
Listing/overview pages with many items implements deferred loading techniques
Prevent layout shiftings when loading media. Set width and height attributes on both <img> and <video> tags
The case listing page is not the only way to browse through all the cases
Carousels are generally avoided (but they are acceptable if they are well implemented)
Make it easy to contact you
The most appropriate keyboard for the input type is provided first
All mistakes made in forms are clearly highlighted in real time, and instructions for correct completion are provided in real time
PWA / Best Practices 100/100
Avoids Application Cache
Avoids WebSQL DB
Avoids requesting the geolocation permission on page load
robots.txt is valid
Avoids requesting the notification permission on page load
Avoids deprecated APIs
Allows to paste into password input fields
Registers a Service Worker
Responds with a 200 when offline
Uses HTTPS
Redirects HTTP traffic to HTTPS
Uses HTTP/2 for its own resources13 requests not served via HTTP/2
Uses passive listeners to improve scrolling performance
Avoid using document.write()
Manifest's short_name won't be truncated when displayed on homescreen
Configured for a custom splash screen
User can be prompted to Install the Web App
This report was built manually by Awwwards experts taking care personally of every detail using several Google and 3rd-party audit tools and services for metrics, web performance optimization and best practices for mobile design and development.
Loading time vary depending on network, device, server, site design, and implementation.
These are the environments used to create this report:
Webpagetest | Test Location | Dulles VA USA |
Browser | MotoG4 Chrome | |
Connection | Mobile 3G (1.6 Mbps / 768 Kbps 300ms RTT) | |
Number of Runs | 1 | |
User Agent | Default | |
Lighthouse | User agent | Mozilla/5.0 (Macintosh; Intel Mac OS X 10_12_6) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/68.0.3440.106 Safari/537.36 |
Device Emulation | Emulated Nexus 5X | |
Network Throttling | 150ms TCP RTT, 1,638.4 Kbps throughput (Simulated) | |
CPU Throttling | 4x slowdown (Simulated) | |
PageSpeed Insights | Environment | Mobile |