Feb 6, 2018, 7:14 PM


by socialrise from Germany
  • 0
  • 0
  • 0
  • 0
  • 0
Find out more about the Evaluation

Mobile Friendliness 80/100

Content is not blocked for zoom/scale

The `[user-scalable="no"]` parameter is not present in the `<meta name="viewport">` element and the `[maximum-scale]` parameter is not less than 2.Source: Lighthouse - Learn more

Content is sized correctly for the viewport

If the width of your app's content doesn't match the width of the viewport, your app might not be optimized for mobile screens. Source: Lighthouse - Learn more

Uses legible font sizes

Font sizes less than 12px are too small to be legible and require mobile visitors to “pinch to zoom” in order to read. Strive to have >60% of page text ≥12px. Source: Lighthouse - Learn more

Color Contrast is satisfactory

Low-contrast text is difficult or impossible for many users to read. Background and foreground colors should have enough contrast ratio to guarantee readability. Source: Lighthouse - Learn more

Performance 31/100

Speed Index

  • Speed Index
    target < 4500 ms

Speed Index is a page load performance metric that shows you how quickly the contents of a page are visibly populated. The lower the score, the better. Source: Lighthouse - Learn more

Document complete

  • Time
  • Resources
  • Bytes in

These metrics are collected from the initial request until the browser considers the page loaded (JavaScript onLoad event). This usually happens after all of the image content has loaded but may not include content that is triggered by javascript execution.

Fully load

  • Time
  • Resources
  • Bytes in

These metrics are collected from the initial request until 2 seconds of no network activity after Document Complete (JavaScript onLoad event). This will usually include any activity that is triggered by javascript after the main page loads.

Assets by Domain


  • www.msgm.it

  • use.typekit.net

  • f.vimeocdn.com

  • www.google-analytics.com

  • i.vimeocdn.com

  • fresnel.vimeocdn.com

  • netdna.bootstrapcdn.com

  • vimeo.com

  • player.vimeo.com

  • www.googletagmanager.com

  • stats.g.doubleclick.net

  • p.typekit.net

Bytes downloaded

  • www.msgm.it

  • f.vimeocdn.com

  • use.typekit.net

  • i.vimeocdn.com

  • player.vimeo.com

  • www.google-analytics.com

  • www.googletagmanager.com

  • netdna.bootstrapcdn.com

  • vimeo.com

  • stats.g.doubleclick.net

  • p.typekit.net

  • fresnel.vimeocdn.com

Assets by Mime-Type


  • html

  • js

  • css

  • image

  • font

  • other

Bytes downloaded

  • html

  • js

  • css

  • image

  • font

  • other


Load time13163 ms

Also known as the document complete time, it’s the time from the initial request until the browser load event. It can vary based on server location, device, browser, and third-party apps. Source: WebPagetest - Learn more

Page load is fast enough on 3G

A fast page load over a 3G network ensures a good mobile user experience. Source: Lighthouse - Learn more

First byte4185 ms

The time from the initial request to the first byte of the response. Source: WebPagetest - Learn more

First Contentful Paint ms

First contentful paint marks the time at which the first text/image is painted. Source: Lighthouse - Learn more

First meaningful paint6453.5 ms

First meaningful paint measures when the primary content of a page is visible. It's essentially the paint after which the biggest above-the-fold layout change has happened, and web fonts have loaded. Source: Lighthouse - Learn more

Estimated Input Latency30 ms (target < 50 ms)

The score above is an estimate of how long your app takes to respond to user input, in milliseconds. There is a 90% probability that a user encounters this amount of latency, or less. 10% of the time a user can expect additional latency. If your score is higher than Lighthouse's target score (< 50ms), users may perceive your app as laggy. Source: Lighthouse - Learn more

Uses persistent connections (keep alive)Score: 100%

Closing connections are a missed opportunity for performance enhancement: additional round-trips between the user and the server to initiate a connection is redundant and time-consuming. Keep-Alive measures the effectiveness of connection reuse. The purpose of this grade is to evaluate the extent to which requests are inefficiently reopening connections. Source: WebPagetest - Learn more

First CPU Idle10535.5 ms

First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. Source: Lighthouse - Learn more

Time to Interactive10535.5 ms

Interactive marks the time at which the page is fully interactive. Source: Lighthouse - Learn more

Page weight

Uses compression (gzip, zopfli, deflate, brotli)Score: 100%

This rule triggers when detecting that compressible resources were served without gzip compression. Source: WebPagetest - Learn more

Uses a CDN for all static assetsScore: 100%

Each request for a piece of content to the web server has to travel from the user's browser all the way to the server and back. A content delivery network (CDN) is a system for distributing resources to servers geographically closer to users. The main benefit of this is that the round-trip time is faster. The passing grade for using a CDN effectively is to have at least 80% of static resources served from a CDN. Source: WebPagetest - Learn more

Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network. Source: PageSpeed Insights - Learn more

Leverage browser caching for the following cacheable resources:

https://use.typekit.net/tqg8lhk.css (10 minutes)
https://www.googletagmanager.com/gtm.js?id=GTM-WFGH3S8 (15 minutes)
https://www.google-analytics.com/plugins/ua/ec.js (60 minutes)
https://www.google-analytics.com/analytics.js (2 hours)
https://www.msgm.it/common/components/jqueryCookiBar/jquery.cookiebar.css?v=2.5 (4 hours)
https://www.msgm.it/common/components/jqueryCookiBar/jquery.cookiebar.js (4 hours)
https://www.msgm.it/mobile/common/css/form.css?v=2.5 (4 hours)
https://www.msgm.it/mobile/common/css/layout.css?v=20180202170817 (4 hours)
https://www.msgm.it/mobile/common/css/responsive.css?v=2.5 (4 hours)
https://www.msgm.it/mobile/common/images/logo-big.png (4 hours)
https://www.msgm.it/mobile/common/images/sprite.png (4 hours)
https://www.msgm.it/mobile/common/images/spriteMobile.svg (4 hours)
https://www.msgm.it/mobile/common/js/app.js?_=1517587701289 (4 hours)
https://www.msgm.it/mobile/common/js/plugins/jquery.cycle.js/jquery.cycle2.min.js (4 hours)
https://www.msgm.it/mobile/common/js/plugins/snap.js/snap.css?v=2.5 (4 hours)
https://www.msgm.it/mobile/common/js/plugins/snap.js/snap.js (4 hours)
https://www.msgm.it/mobile/core/css/base.css?v=2.5 (4 hours)
https://www.msgm.it/mobile/core/images/loading/ajax-loader.gif (4 hours)
https://www.msgm.it/mobile/core/js/lib/jquery-1.10.0.min.js (4 hours)
https://www.msgm.it/mobile/core/js/lib/modernizr.js (4 hours)
https://www.msgm.it/mobile/core/js/padosoft/base.js?_=1517587701287 (4 hours)
https://www.msgm.it/mobile/core/js/padosoft/baseEcommerce.js?_=1517587701288 (4 hours)
https://www.msgm.it/mobile/core/js/plugins/FlexSlider-1.8/flexslider.css?v=2.5 (4 hours)
https://www.msgm.it/mobile/core/js/plugins/FlexSlider-1.8/jquery.flexslider-min.js (4 hours)
https://www.msgm.it/mobile/core/js/plugins/jquery-picture/jquery-picture.js (4 hours)
https://www.msgm.it/mobile/core/js/plugins/jquery-transit/jquery.transit.min.js (4 hours)
https://www.msgm.it/mobile/core/js/plugins/jquery-validation-1.12.0/dist/jquery.validate.min.js (4 hours)
https://www.msgm.it/mobile/core/js/plugins/lazyload.js/jquery.lazyload.min.js (4 hours)
https://www.msgm.it/mobile/core/js/plugins/swipe.js/swipe.js (4 hours)
https://www.msgm.it/mobile/core/js/plugins/touchnswipe.js/css/fullscreen.css?v=2.5 (4 hours)
https://www.msgm.it/mobile/core/js/plugins/touchnswipe.js/css/touchnswipe.min.css?v=2.5 (4 hours)
https://www.msgm.it/mobile/core/js/plugins/touchnswipe.js/js/TweenMax.min.js (4 hours)
https://www.msgm.it/mobile/core/js/plugins/touchnswipe.js/js/jquery.hammer.min.js (4 hours)
https://www.msgm.it/mobile/core/route.js (4 hours)
https://www.msgm.it/mobile/modules/popup/images/icoClosePopup.png?v=1.2 (4 hours)
https://www.msgm.it/mobile/modules/popup/popup.css?v=2.5 (4 hours)
https://www.msgm.it/upload/autorisponditori_languages/180130_img_popup_mobile_en.jpg (4 hours)
https://www.msgm.it/upload/comunicazioni_home/180122_SHOP_MAN_MOBILE_EN.jpg (4 hours)
https://www.msgm.it/upload/comunicazioni_home/180122_SHOP_WOMAN_MOBILE_EN.jpg (4 hours)
https://www.msgm.it/cdn-cgi/scripts/d07b1474/cloudflare-static/email-decode.min.js (2 days)

Minify CSS

Minification refers to the process of removing unnecessary or redundant data in order to reduce file size without affecting how the resource is processed by the browser - e.g. code comments and formatting, removing unused code, using shorter variable and function names, and so on. Source: PageSpeed Insights - Learn more

Minify CSS for the following resources to reduce their size by 3.4KiB (25% reduction).

Minifying https://www.msgm.it/mobile/common/css/layout.css?v=20180202170817 could save 1.4KiB (21% reduction) after compression.
Minifying https://www.msgm.it/mobile/core/js/plugins/FlexSlider-1.8/flexslider.css?v=2.5 could save 575B (48% reduction) after compression.
Minifying https://www.msgm.it/mobile/common/css/form.css?v=2.5 could save 459B (23% reduction) after compression.
Minifying https://www.msgm.it/mobile/common/css/responsive.css?v=2.5 could save 385B (27% reduction) after compression.
Minifying https://www.msgm.it/mobile/core/css/base.css?v=2.5 could save 315B (24% reduction) after compression.
Minifying https://use.typekit.net/tqg8lhk.css could save 283B (43% reduction) after compression.

Minify JavaScript

Minification refers to the process of removing unnecessary or redundant data in order to reduce file size without affecting how the resource is processed by the browser - e.g. code comments and formatting, removing unused code, using shorter variable and function names, and so on. Source: PageSpeed Insights - Learn more

Minify JavaScript for the following resources to reduce their size by 12.7KiB (39% reduction).

Minifying https://www.msgm.it/mobile/common/js/app.js?_=1517587701289 could save 4.3KiB (37% reduction) after compression.
Minifying https://www.msgm.it/mobile/core/js/padosoft/base.js?_=1517587701287 could save 2.5KiB (43% reduction) after compression.
Minifying https://www.msgm.it/mobile/core/js/plugins/swipe.js/swipe.js could save 1.5KiB (41% reduction) after compression.
Minifying https://www.msgm.it/mobile/common/js/plugins/snap.js/snap.js could save 1.3KiB (29% reduction) after compression.
Minifying https://www.msgm.it/mobile/core/js/plugins/lazyload.js/jquery.lazyload.min.js could save 948B (41% reduction) after compression.
Minifying https://www.msgm.it/mobile/core/js/plugins/jquery-picture/jquery-picture.js could save 874B (47% reduction) after compression.
Minifying https://www.msgm.it/common/components/jqueryCookiBar/jquery.cookiebar.js could save 809B (43% reduction) after compression.
Minifying https://www.msgm.it/mobile/core/route.js could save 585B (57% reduction) after compression.

Avoids an excessive DOM size524 nodes

Number of elements in the document. Browser engineers recommend pages contain fewer than ~1,500 DOM nodes. The sweet spot is a tree depth < 32 elements and fewer than 60 children/parent element. A large DOM can increase memory usage, cause longer style calculations, and produce costly layout reflows. Source: Lighthouse - Learn more
  • Total DOM Nodes
    target < 1,500 nodes
  • DOM Depth
    target < 32
  • Maximum Children
    target < 60 nodes

Compressed ImagesPotential savings of 115 KB (~610 ms)

The image compression check just looks at photo images and makes sure the quality isn't set too high. Images can usually be compressed pretty substantially without any noticeable reduction in visual quality. Source: Lighthouse - Learn more

ThumbnailsURLOriginalPotential Savings
https://www.msgm.it/upload/autorisponditori_languages/180130_img_popup_mobile_en.jpg251 KB62 KB (25%)
https://www.msgm.it/upload/comunicazioni_home/180122_SHOP_WOMAN_MOBILE_EN.jpg101 KB30 KB (30%)
https://www.msgm.it/upload/comunicazioni_home/180122_SHOP_MAN_MOBILE_EN.jpg72 KB24 KB (33%)

Uses Progressive JPEGsScore: 40 %

A progressive JPEG is image created using the JPEG suite of compression algorithms that will 'fade in' in successive waves of lines until the entire image has completely arrived. They show the entire image right away, looking slightly pixelated until the image data is fully loaded. Source: WebPagetest - Learn more

Properly Sized ImagesPotential savings of 137 KB (~720 ms)

Serve images that are appropriately-sized to save cellular data and improve load time. Source: Lighthouse - Learn more

Offscreen imagesPotential savings of 34 KB (~180 ms)

Consider lazy-loading offscreen images to improve page load speed and time to interactive. Source: Lighthouse - Learn more

First impression

Eliminates render-blocking JavaScript and CSS in above-the-fold content

This rule triggers when detecting that your HTML references a blocking external resource / file in the above-the-fold portion of your page. Source: PageSpeed Insights - Learn more about JS - Learn more about CSS

Your page has 15 blocking script resources and 13 blocking CSS resources. This causes a delay in rendering your page.


Improves server response time

This rule triggers when detecting that your server response time is above 200 ms. Server response time measures how long it takes to load the necessary HTML to begin rendering the page from your server, subtracting out the network latency between Google and your server. Source: PageSpeed Insights - Learn more

Avoids landing page redirects

Redirects trigger an additional HTTP request-response cycle and delay page rendering. In the best case, each redirect will add a single round trip (HTTP request-response), and in the worst it may result in multiple additional roundtrips to perform the DNS lookup, TCP handshake, and TLS negotiation in addition to the additional HTTP request-response cycle. As a result, you should minimize use of redirects to improve site performance. Source: PageSpeed Insights - Learn more

Usability 100/100 Industry: Generic

Clicking logo always leads you to homepage.

Make it easy to get back to the homepage. Use your logo as a navigation button to return to the homepage.

Key CTAs are visible on the homepage.

Keep menus short, visible and sweet.

No ending trailing paths.

Always provide navigation options on footers and/or fixed header.

Suports multi-device experiences.

Use wishlists/favouriting/saved baskets; social sharing; email; to facilitate seamless movement between devices or mobile platforms.

For category pages/search result with lots of products, make sure lazy-loading or pagination are used.

Load images asynchronously -- after the above-the-fold content is fully loaded, or conditionally, only when they appear in the browser’s viewport.

Possible to swipe to see more images or tap to enlarge them.

Allow for mobile gestures like swipe or tap to enlarge images, graphics and other contents, keeping good quality and focus.

Streamlines forms information entry.

Minimize the number of fields and autofill information wherever possible. Implement correct input types in fields, i.e. input type = email, number, etc. Make use of tabIndex to iterate through fields with the keyboard.

Forms error warnings.

Users are notified immediately when mistakes are made in a field, and guidance is provided on how to fix it.

Makes site search visible and user-friendly.

Place your site search near the top of your pages, via an open text field or clear label. Offer filters to help users get what they need from search or group results per categories. Auto-complete is available in on-site search.

Keeps your user in a single browser window.

Switching between windows on a smartphone can be troublesome, and raises the risk that visitors might not find their way back to your site. Try to keep users in one place by avoiding calls-to-action that launch new windows.

PWA / Best Practices 70/100

Avoids Application Cache

Application Cache is deprecated. Source: Lighthouse - Learn more

Avoids WebSQL DB

Web SQL is deprecated. Consider using IndexedDB instead. Source: Lighthouse - Learn more

Avoids requesting the geolocation permission on page load

Users are mistrustful of or confused by sites that request their location without context. Consider tying the request to user gestures instead. Source: Lighthouse - Learn more

robots.txt is valid

If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. Source: Lighthouse

Avoids requesting the notification permission on page load

Users are mistrustful of or confused by sites that request to send notifications without context. Consider tying the request to user gestures instead. Source: Lighthouse - Learn more

Avoids deprecated APIs

Deprecated APIs will eventually be removed from the browser. Source: Lighthouse - Learn more

Allows to paste into password input fields

The main reason why password pasting improves security is because it helps to reduce password overload. Source: Lighthouse - Learn more

Registers a Service Worker

The service worker is the technology that enables your app to use many Progressive Web App features, such as offline, add to homescreen, and push notifications. Source: Lighthouse - Learn more

Responds with a 200 when offline

If you're building a Progressive Web App, consider using a service worker so that your app can work offline. Source: Lighthouse - Learn more


All sites should be protected with HTTPS, even ones that don't handle sensitive data. HTTPS prevents intruders from tampering with or passively listening in on the communications between your app and your users, and is a prerequisite for HTTP/2 and many new web platform APIs. Source: Lighthouse - Learn more


Redirects HTTP traffic to HTTPS

If you've already set up HTTPS, make sure that you redirect all HTTP traffic to HTTPS. Source: Lighthouse - Learn more

Uses HTTP/2 for its own resources1 request was not handled over HTTP/2

HTTP/2 offers many benefits over HTTP/1.1, including binary headers, multiplexing, and server push. Source: Lighthouse - Learn more

Uses passive listeners to improve scrolling performance

Mark your touch and wheel event listeners as `passive` to improve your page's scroll performance. Source: Lighthouse - Learn more

Avoid using document.write()

For users on slow connections, external scripts dynamically injected via document.write() can delay page load by tens of seconds. Source: Lighthouse - Learn more

Manifest's short_name won't be truncated when displayed on homescreen

Make your app's short_name fewer than 12 characters to ensure that it's not truncated on homescreens. Source: Lighthouse - Learn more

Configured for a custom splash screen

A default splash screen will be constructed for your app, but satisfying these requirements guarantee a high-quality splash screen that transitions the user from tapping the home screen icon to your app's first paint. Source: Lighthouse - Learn more

User can be prompted to Install the Web App

Browsers can proactively prompt users to add your app to their homescreen, which can lead to higher engagement. Source: Lighthouse - Learn more
Report created on Feb 06, 2018, 19:16 PM GMT+0 in 11 min.

This report was built manually by Awwwards experts taking care personally of every detail using several Google and 3rd-party audit tools and services for metrics, web performance optimization and best practices for mobile design and development.

Loading time vary depending on network, device, server, site design, and implementation.

These are the environments used to create this report:

Webpagetest Test Location Dulles VA USA
Browser MotoG4 Chrome
Connection Mobile 3G (1.6 Mbps / 768 Kbps 300ms RTT)
Number of Runs 1
User Agent Default
Lighthouse User agent Mozilla/5.0 (Macintosh; Intel Mac OS X 10_12_6) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/68.0.3440.106 Safari/537.36
Device Emulation Emulated Nexus 5X
Network Throttling 150ms TCP RTT, 1,638.4 Kbps throughput (Simulated)
CPU Throttling 4x slowdown (Simulated)
PageSpeed Insights EnvironmentMobile