MB Creative

Configures the viewport

This rule triggers when detecting that your page does not specify a viewport, or specifies a viewport that does not adapt to different devices. Source: PageSpeed Insights - Learn more

Content is sized correctly for the viewport

If the width of your app's content doesn't match the width of the viewport, your app might not be optimized for mobile screens. Source: Lighthouse - Learn more

Size tap targets appropriately

This rule triggers when detecting that certain tap targets (e.g. buttons, links, or form fields) may be too small or too close together for a user to easily tap on a touchscreen. Source: PageSpeed Insights - Learn more

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

URL
The tap target <a href="work/medlock">Design and UX…kaging startup</a> and 2 others are close to other tap targets.
The tap target <a href="work/medlock">Design and UX…kaging startup</a> and 2 others are close to other tap targets.
...

Uses legible font sizes

This rule triggers when detecting that text in the page is too small to be legible. Source: PageSpeed Insights - Learn more

Color Contrast is satisfactory

Low-contrast text is difficult or impossible for many users to read. Background and foreground colors should have enough contrast ratio to guarantee readability. Source: Lighthouse - Learn more

Failing Elements

Impact	Snippet	Target	Failure Summary
serious	<h2>Cartender</h2>	.panel-cartender > .summary > h2	Fix any of the following: Element has insufficient color contrast of 2.85 (foreground color: #ffffff, background color: #f76d6d, font size: 33.8pt, font weight: bold). Expected contrast ratio of 3:1
serious	<p>A web app to compare car prices. Quickly compare lease, finance &amp; buy prices, see historical pricing and pinpoint the perfect time for a new car.</p>	.panel-cartender > .summary > p	Fix any of the following: Element has insufficient color contrast of 2.85 (foreground color: #ffffff, background color: #f76d6d, font size: 12.5pt, font weight: normal). Expected contrast ratio of 4.5:1
serious	<a href="#">Brand Strategy,</a>	:root	Fix any of the following: Element has insufficient color contrast of 2.85 (foreground color: #ffffff, background color: #f76d6d, font size: 9.0pt, font weight: normal). Expected contrast ratio of 4.5:1
serious	<a href="web-design">Website Design</a>	.panel-cartender > .summary > ul > li:nth-child(2) > a[href$="web-design"]	Fix any of the following: Element has insufficient color contrast of 2.85 (foreground color: #ffffff, background color: #f76d6d, font size: 9.0pt, font weight: normal). Expected contrast ratio of 4.5:1
serious	<a class="to-case-study link mbc-link" href="work/cartender" title="View CarTender Car Price Comparison App case study">View Case Study</a>	.to-case-study.link[href$="cartender"]	Fix any of the following: Element has insufficient color contrast of 2.85 (foreground color: #ffffff, background color: #f76d6d, font size: 12.5pt, font weight: normal). Expected contrast ratio of 4.5:1
serious	<h2>Raz rabin</h2>	.panel-rabin > .summary > h2	Fix any of the following: Element has insufficient color contrast of 2.95 (foreground color: #8689b3, background color: #f0f0f0, font size: 33.8pt, font weight: bold). Expected contrast ratio of 3:1
serious	<p>Toronto recording artist quickly climbing his way to the top. A website to showcase Raz Rabin's music, videos, tour dates and more.</p>	.panel-rabin > .summary > p	Fix any of the following: Element has insufficient color contrast of 2.95 (foreground color: #8689b3, background color: #f0f0f0, font size: 12.5pt, font weight: normal). Expected contrast ratio of 4.5:1
serious	<a href="#">Brand Strategy,</a>	:root	Fix any of the following: Element has insufficient color contrast of 2.95 (foreground color: #8689b3, background color: #f0f0f0, font size: 9.0pt, font weight: normal). Expected contrast ratio of 4.5:1
serious	<a href="web-design">Website Design</a>	.panel-rabin > .summary > ul > li:nth-child(2) > a[href$="web-design"]	Fix any of the following: Element has insufficient color contrast of 2.95 (foreground color: #8689b3, background color: #f0f0f0, font size: 9.0pt, font weight: normal). Expected contrast ratio of 4.5:1
serious	<a class="to-case-study link mbc-link" href="work/raz-rabin" title="View Raz Rabin case study">View Case Study</a>	a[title="View\ Raz\ Rabin\ case\ study"]	Fix any of the following: Element has insufficient color contrast of 2.95 (foreground color: #8689b3, background color: #f0f0f0, font size: 12.5pt, font weight: normal). Expected contrast ratio of 4.5:1
serious	<p>Branding &amp; website design for cannabis compliance packaging startup in Canada. A new online store for their products.</p>	.panel-medlock > .summary > p	Fix any of the following: Element has insufficient color contrast of 3.1 (foreground color: #ffffff, background color: #7893c3, font size: 12.5pt, font weight: normal). Expected contrast ratio of 4.5:1
serious	<a href="web-design#ecommerce">Ecommerce,</a>	li:nth-child(1) > a[href$="web-design#ecommerce"]	Fix any of the following: Element has insufficient color contrast of 3.1 (foreground color: #ffffff, background color: #7893c3, font size: 9.0pt, font weight: normal). Expected contrast ratio of 4.5:1
serious	<a href="web-design#ecommerce">Brand Strategy,</a>	li:nth-child(2) > a[href$="web-design#ecommerce"]	Fix any of the following: Element has insufficient color contrast of 3.1 (foreground color: #ffffff, background color: #7893c3, font size: 9.0pt, font weight: normal). Expected contrast ratio of 4.5:1
serious	<a href="web-design#ecommerce">Branding,</a>	li:nth-child(3) > a[href$="web-design#ecommerce"]	Fix any of the following: Element has insufficient color contrast of 3.1 (foreground color: #ffffff, background color: #7893c3, font size: 9.0pt, font weight: normal). Expected contrast ratio of 4.5:1
serious	<a href="web-design">Web Design,</a>	li:nth-child(4) > a[href$="web-design"]	Fix any of the following: Element has insufficient color contrast of 3.1 (foreground color: #ffffff, background color: #7893c3, font size: 9.0pt, font weight: normal). Expected contrast ratio of 4.5:1
serious	<a href="web-design#ecommerce">Logo Design</a>	li:nth-child(5) > a[href$="web-design#ecommerce"]	Fix any of the following: Element has insufficient color contrast of 3.1 (foreground color: #ffffff, background color: #7893c3, font size: 9.0pt, font weight: normal). Expected contrast ratio of 4.5:1
serious	<a class="to-case-study link mbc-link" href="work/medlock" title="View MedLock case study">View Case Study</a>	a[title="View\ MedLock\ case\ study"]	Fix any of the following: Element has insufficient color contrast of 3.1 (foreground color: #ffffff, background color: #7893c3, font size: 12.5pt, font weight: normal). Expected contrast ratio of 4.5:1
serious	<a href="blog">More from the blog <img src="images/arrow-right-red.svg" alt="View All MB Creative Blog Articles"></a>	a[href$="blog"]	Fix any of the following: Element has insufficient color contrast of 2.85 (foreground color: #f76d6d, background color: #ffffff, font size: 16.3pt, font weight: bold). Expected contrast ratio of 3:1
...

Brand logo linked to homepage

Fails if doesn't have a logo or clicking it doesn't lead you to homepage.

No ending trailing paths

Fails if doesn't provide at least one of the following: main navigation options on footers, fixed or 'smart' headers/burger-icon, Back to top or close buttons.

Active section is highlighted in navigation menus

Fails if current section or page is not visually highlighted in navigation menus, except for internal section pages where it's accepted not to highlight the parent section.

Listing/overview pages with many items implements deferred loading techniques

Fails if the website doesn't provide at least one of the following: lazy-loading, load more buttons, paginator. Doesn't provide a clear reference about the total amount of items in a portfolio or blog page.

Prevent layout shiftings when loading media. Set width and height attributes on both <img> and <video> tags

Fails if transitioning from placeholders to final images changes the rendered size of the element as media loads. Not using a solid color placeholder occupying the same dimensions as the target image, or techniques such as LQIP or SQIP that hint at the content of a media item before it loads. These changes can be disorienting for users and trigger expensive DOM layout operations that consume system resources and contribute to jank.

The case listing page is not the only way to browse through all the cases

Fails if doesn't provide at least one of the following: next/prev case buttons, related cases listing, or any other way to keep browsing without going back and forth to the listing page.

Carousels are generally avoided (but they are acceptable if they are well implemented)

Fails if any of the following are seen: carousels auto-rotate, text is not legible, swipe is not supported, next images do not load within 1 second of swipe.

Make it easy to contact you

Fails if the website does not provide all of the following: easy to find contact options, tap to call, mailto on emails, addresses do not link to gMaps, except being embedded.

The most appropriate keyboard for the input type is provided first

Fails if most helpful keyboard not provided, i.e. input types text, tel, email, password, capitalization when appropiate, etc.

All mistakes made in forms are clearly highlighted in real time, and instructions for correct completion are provided in real time

Fails if mistakes and guidance for correct completion are not highlighted in real time and/or error messages are ambiguous or unfriendly.

Avoids Application Cache

Application Cache is deprecated. Source: Lighthouse - Learn more

Avoids WebSQL DB

Web SQL is deprecated. Consider using IndexedDB instead. Source: Lighthouse - Learn more

Avoids requesting the geolocation permission on page load

Users are mistrustful of or confused by sites that request their location without context. Consider tying the request to user gestures instead. Source: Lighthouse - Learn more

robots.txt is valid

If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. Source: Lighthouse

Avoids requesting the notification permission on page load

Users are mistrustful of or confused by sites that request to send notifications without context. Consider tying the request to user gestures instead. Source: Lighthouse - Learn more

Avoids deprecated APIs

Deprecated APIs will eventually be removed from the browser. Source: Lighthouse - Learn more

Allows to paste into password input fields

The main reason why password pasting improves security is because it helps to reduce password overload. Source: Lighthouse - Learn more

Registers a Service Worker

The service worker is the technology that enables your app to use many Progressive Web App features, such as offline, add to homescreen, and push notifications. Source: Lighthouse - Learn more

Responds with a 200 when offline

If you're building a Progressive Web App, consider using a service worker so that your app can work offline. Source: Lighthouse - Learn more

Uses HTTPS

All sites should be protected with HTTPS, even ones that don't handle sensitive data. HTTPS prevents intruders from tampering with or passively listening in on the communications between your app and your users, and is a prerequisite for HTTP/2 and many new web platform APIs. Source: Lighthouse - Learn more

Redirects HTTP traffic to HTTPS

If you've already set up HTTPS, make sure that you redirect all HTTP traffic to HTTPS. Source: Lighthouse - Learn more

Uses HTTP/2 for its own resources

HTTP/2 offers many benefits over HTTP/1.1, including binary headers, multiplexing, and server push. Source: Lighthouse - Learn more

Uses passive listeners to improve scrolling performance

Mark your touch and wheel event listeners as `passive` to improve your page's scroll performance. Source: Lighthouse - Learn more

Avoid using document.write()

For users on slow connections, external scripts dynamically injected via document.write() can delay page load by tens of seconds. Source: Lighthouse - Learn more

Manifest's short_name won't be truncated when displayed on homescreen

Make your app's short_name fewer than 12 characters to ensure that it's not truncated on homescreens. Source: Lighthouse - Learn more

Configured for a custom splash screen

A default splash screen will be constructed for your app, but satisfying these requirements guarantee a high-quality splash screen that transitions the user from tapping the home screen icon to your app's first paint. Source: Lighthouse - Learn more

User can be prompted to Install the Web App

Browsers can proactively prompt users to add your app to their homescreen, which can lead to higher engagement. Source: Lighthouse - Learn more