Branding Puntos Violeta
At CROING we have conceptualized and designed the new branding for PUNTOS VIOLETAS. A social app, available in Spain and soon in Buenos Aires, that locates the nearest points for women who have suffered, suffer or have witnessed any kind of violence or abuse.
The branding consisted in the creation of a logo, with 2 letters forming the female symbol, and a color palette according not only to the name of the brand but also to what it represents. Purple is a very characteristic color for women and feminism and that is why it was taken into account.
We have also designed the typography, the logo and the brandbook of the brand that includes specifications for the use of the logo variants and communication tips