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    Jury User
Bastien Leprince

Bastien Leprince

United Kingdom

I am a product designer, born and raised in France currently working at Huge in London. While working there I partnered with design, global strategy and development teams in the creation and rapid prototyping of concepts, ecosystems and interfaces. It gave me the opportunity to work with clients including Apple, Technogym, Hublot, Knorr, AXA and other brands in finance, art and culture. Before joining Huge, I finished my studies with a Master’s degree in Interaction Design and joined Foreword, a small design agency driven by the philosophy and process applied to user-centric design. There, I worked for various client leading the design from sitemaps to art direction and prototyping. During the last 7 years I have always been guided by a strong focus on user needs. I believe in providing pertinent, useful and appealing design that impacts people’s daily lives and develops businesses. I try to be open-minded and find the inspiration all around me because I believe a good designer is not specialised in only one thing and has to be aware of its surrounding to understand people needs. Recently, I have been influenced a lot by the London culture with all its conferences, exhibitions and different types of lifestyle. I think London is a great school of thought mixing many different cultures. I tend to learn a lot from this diversity allowing me to adapt and address people needs in new ways.