Uber 2018 Brand Case Study by

Ueno

Site of the Day - Sep 24, 2018

Uber 2018 Brand Case Study

Ueno

Elements

See the highlights
of this website.

ELEMENT

Uber Corporate Typography Display

video

Uber Corporate Typography Display

from Gallery
ELEMENT

Interactive Two Columns Menu

video

Interactive Two Columns Menu

from Menu

Color Palette

This website uses a color
palette of 2 colors

HEX #000

Aa
HEX #ffffff

Aa

Technologies & Tools

Description

We worked with Uber on the design and development of a case study page that reveals their new branding.

SOTD / SCORE → 7.87^{/ 10}

Evaluation System

Design40%

Usability30%

Creativity20%

Content10%

8.01 / 10

7.93 / 10

7.27 / 10

8.29 / 10

Votes

Design

Usability

Creativity

Content

Overall

Dmitry Zyuzin from Russia

Icrea Design Studio. Co-founder, Art Director

8

8

7

8

7.80
Ines Maria Gamler from Austria

Independent Interactive Designer

9

9

9

9

9.00
Pedro Burneiko from Brazil

Head Of Digital Art

9

8

8

8

8.40
Nahel Moussi from France

Interactive & motion designer

8

8

6

7

7.50
KIRAN KUMAR C K from India

Sr. User Interface Designer

9

9

9

9

9.00

•••
Cindy Pham from United States

Art Director

7

7

7

7

7.00
Rebellion 7 from United Kingdom

Digital Creative Director and Creative Developer @Rebellion7

7

7

6

8

6.90
Vito Salvatore from United States

Interactive Art Director

8

8

7

8

7.80
Garth Sykes from United States

Senior Art Director at Ludomade

8

7

7

6

7.30
Ricardo Mendieta from Mexico

CTO

7

8

4

9

6.90
Chris Whitsett from United States

Principal Product Designer (Web)

9

8

8

10

8.60
James Noble from Australia

Founder and UX Director

8

9

9

9

8.60
Clement Pavageau from United Kingdom

Independent Art Director

7

8

7

9

7.50
Shunsuke Iseki from Japan

CEO & Head of Design at Baqemono

8

7

7

9

7.60
Awwwards Users - Pro and Chief

awwwards.com

8.2

7.9

8.1

8.3

8.09

Design

Usability

Creativity

Content

Overall

DEV AWARD → 7.5^{/ 10}

Evaluation System

WPO

Responsive Design

Semantics / SEO

Markup / Meta-data

Animations / Transitions

Accessibility

7.75 / 10

8.25 / 10

7.00 / 10

7.50 / 10

7.00 / 10

7.25 / 10

Votes

WPO

Responsive Design

Semantics

Markup

Animations

Accessibility

Overall

Gopal Raju from India

Lead front-end Architect

7

8

7

7

6

7

7.05
Rinat Magomedov from Ukraine

Head of UI/UX at Promodo

9

10

7

9

7

10

8.60
Tsukasa Toukura from Japan

Front-end Developer

7

7

8

8

7

7

7.35
Luigi De Rosa from Italy

WebGL

8

8

6

6

8

5

7.00