The Spirit Of Discovery

The Sauder School of Business and Cossette Vancouver created this interactive branded content experience, exploring the changing shape of business through a lens unique to Sauder. Through the stories of six compelling innovators, along with bite-sized pieces of shareable content and interactive infographics, “The Spirit of Discovery” explores what it takes to thrive in the modern marketplace—themes that mirror Sauder's approach to education. Working closely with a team of journalists and documentary filmmakers, the site was created to invite a deeper level of engagement with Sauder School of Business through meaningful content and dynamic storytelling.