NZ International Arts Festival 2012 - mobile

The NZ International Arts Festival boasts 300 events. Our challenge was to design and build a simple, striking and pleasing interface that enticed the user to explore the depth of the Festival programme. This year, an unprecedented focus was placed on the mobile site, refining the user experience to its concentrated core – focusing on what’s important, and removing what’s not. We added wow where it didn’t restrict the user experience, and embraced the same philosophy of simplicity as demonstrated on the full site – now in its purest form in the mobile version. The mobile site is build using the jQuery mobile framework.