Nomad Insurance by SafetyWing

We redesigned the landing page for Nomad Insurance, our flagship product for digital nomads. The new page unites two previously separate insurance plans into one clear, intuitive experience: a single product with two distinct options. The goal was to increase conversion and raise awareness of our most comprehensive, higher-tier health & travel plan, Nomad Insurance Complete. To do so, we followed our product principles: simple, useful, beautiful, and fun (in a category that is usually lacking in those qualities). We created a journey that put clarity first, giving users the essential details they care about right away, like pricing, plan options and what’s included. We used simple, friendly language to explain a typically complex— and intimidating— topic, paired with playful illustrations, animations, and interactive elements. The result is a page that reflects the adventurous, independent spirit of our users and feels more like a story than a sales pitch: welcoming, informative, and distinctly SafetyWing.Credits: Emmi Linkola (Engineer) / Irsan Nur Hasyim (Illustrator) / JeeSu Suh (Copywriter) / Mary Wong (Product Designer) / Zuzanna Opozda (Graphics & Motion Designer)