KLM Flat or Not
Technologies & Tools
Description
KLM's new World Business Class seats transform into full flat beds. To promote this we created Flat or Not: how do people react to an ordinary airport seat suddenly going fully flat.
SOTD / SCORE → 7.48/ 10
Design40%
Usability30%
Creativity20%
Content10%
7.65 / 10
7.16 / 10
7.81 / 10
7.08 / 10
Votes
Design
Usability
Creativity
Content
Overall
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Daan Klaver from NetherlandsFounder and Creative Director of Build in Amsterdam87967.70 -
Malte Gruhl from GermanyFounder & Creative Director at Studio Gruhl97878.00 -
James Noble from AustraliaFounder and UX Director76776.70 -
Jonas Lempa from GermanyCreative Director & Partner77877.20 -
David Navarro from United StatesCreative, Design Director & Full-Time Supervillain88777.70 -
Luca Quattrin from ItalyCreative Director of H-ART88877.90 -
Ines Maria Gamler from AustriaIndependent Interactive Designer77887.30 -
Awwwards Users - Pro and Chiefawwwards.com7.27.37.57.67.49
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