Nominees / Giordana Cycling from United States
01 Collect

Giordana Cycling

February 02

by Atypic (United States)

The 30 year old Giordana Cycling apparel brand wanted to change gears on how their loyal customer base perceived their brand. The responsive website acts as a brochure for products and reinforces their quality by highlighting action photography, video product reviews, and easy to interpret technical information. The experience also utilizes geo-location to help users find the Giordana Store closest to them.
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