Ford Answers
Technologies & Tools
Description
Ford creates a web platform to answer the public's questions about the brand, its products and technology. Ford Answers was launched during Brazil's auto show and focused on creating a very transparent relationship with its audience. The website featured a live sphere that grew and evolved with each question sent and the answers were shared in video, audio or text format. Highly ranked Ford staff and specialists from all fields were responsible for answering the questions and Ford was able to reply to 100% of the questions sent in.
SOTD / SCORE → 7.04/ 10
Design40%
Usability30%
Creativity20%
Content10%
7.38 / 10
6.5 / 10
7.25 / 10
6.88 / 10
Votes
Design
Usability
Creativity
Content
Overall
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James Noble from AustraliaFounder and UX Director76866.80 -
Valencia from SpainInteractive Art Director76876.90 -
Rolf Jensen from United StatesArt Director and Co-founder of Good Morning87476.80 -
Matija Vujovic from Czech RepublicCreative Director77877.20 -
Henry Daubrez from BelgiumCo-owner and Creative director86767.00 -
JB Grasset from FranceCo-founder of Ultranoir76876.90 -
Awwwards Users - Pro and Chiefawwwards.com7.46.97.67.17.27
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