by
BASIC
from United States with 7.58
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0.00Design
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0.00Usability
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0.00Creativity
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0.00Content
The new BB Dakota eCommerce platform streamlines the purchase decision process by providing the user with a highly contextualized shopping experience from beginning to end. The site delivers a rich, immersive experience through big imagery, high-quality branded video content, and deeper brand storytelling through collection pages and an online journal. All created on a custom-built Wordpress CMS.




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Michi Del Rosso from ItalyCo-founder of Awd Agency
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Design
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Usability
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Creativity
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Content
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JuryJury
7.70 -
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Alessio Fasciolo from United KingdomIndependent Art Director and UX/UI Designer
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Design
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Usability
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Creativity
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Content
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JuryJury
7.80 -
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Louis Paquet from CanadaCreative Director at Locomotive
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Design
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Usability
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Creativity
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Content
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JuryJury
7.70 -
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Sylvain Theyssens from United StatesSenior Art Director at Stink digital
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Design
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Usability
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Creativity
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Content
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JuryJury
7.60 -
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Mark Goldstein from United StatesCo-Founder at Nobody Studios
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Design
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Usability
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Creativity
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Content
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JuryJury
7.00 -
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Matt Sundstrom from United StatesDesigner at Instrument
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Design
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Usability
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Creativity
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Content
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JuryJury
8.20 -
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Vito Salvatore from United StatesInteractive Art Director at Apple
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Design
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Usability
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Creativity
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Content
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JuryJury
7.30 -
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Awwwards Users - Pro and Chief
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Design
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Usability
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Creativity
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Content
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JuryJury
7.34 -
CREDITS
Team behind the project
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BASIC® from United States