AD+D CULTURE by

RAXO

Site of the Day - Jan 6, 2021

AD+D CULTURE

RAXO

Elements

See the highlights
of this website.

ELEMENT

Ad+d Culture - Vertical dot navigation

video

Ad+d Culture - Vertical dot navigation

from Navigation
ELEMENT

Ad+d Culture - Animated typography intro

video

Ad+d Culture - Animated typography intro

from Layout

Color Palette

This website uses a color
palette of 3 colors

HEX #000

Aa
HEX #FF9398

Aa
HEX #9C9C9C

Aa

Technologies & Tools

Description

Ad+d Culture is a new foundation born from the creative studio, RAXO, challenging the players in the ad world, both brands and agencies, to stop utilizing diversity as a trend.

SOTD / SCORE → 7.42^{/ 10}

Evaluation System

Design40%

Usability30%

Creativity20%

Content10%

7.51 / 10

7.06 / 10

7.43 / 10

8.09 / 10

Votes

Design

Usability

Creativity

Content

Overall

Vadim Tyurin from Russia

Design Director

8

7

8

8

7.70
Bruno Arizio from Netherlands

Digital Designer

6

8

7

9

7.10
Chiara Aliotta from Italy

Art Director

7

5

7

8

6.50
Bianca Reis from Brazil

Freelancer Front End Developer

6

7

7

8

6.70
Jomor Design from Canada

Designer & Founder

7

6

6

8

6.60

•••
Roman Trilo from Ukraine

Freelance Interactive Designer

8

7

7

8

7.50
Elena Saharova from Serbia

Experience and product designer

9

7

7

8

7.90
Clement Pavageau from United Kingdom

Independent Art Director

7

7

8

8

7.30
Lucas Nikitczuk from Argentina

Director

7

7

8

8

7.30
Edgar De la Cruz from United States

Design Lead, Art

7

7

7

9

7.20
Sofia Papadopoulou from Greece

Visual Designer & Art Director

7

6

8

8

7.00
Marie Benoist from Australia

Product Designer

8

7

8

9

7.80
Stefan Vitasovic from Sweden

Senior Creative Developer

7

6

8

8

7.00
KIRAN KUMAR C K from India

Sr. User Interface Designer

8

8

7

7

7.70
Jean-Baptiste Giffard from France

Creative Technologist

8

6

6

7

6.90
Justinas Kutkauskas from Lithuania

Partner

8

8

7

8

7.80
Awwwards Users - Pro and Chief

awwwards.com

8.7

7.9

8.4

8.4

8.37

Design

Usability

Creativity

Content

Overall

DEV → 6.92^{/ 10}

Evaluation System

WPO

Responsive Design

Semantics / SEO

Markup / Meta-data

Animations / Transitions

Accessibility

6.80 / 10

7.20 / 10

7.60 / 10

6.20 / 10

Votes

WPO

Responsive Design

Semantics

Markup

Animations

Accessibility

Overall

Davide Lanfranchi from United Kingdom

Front-end developer

6

7

6

7

7

5

6.40
Victor Garrido from Netherlands

Software Engineer and Co-founder

7

7

7

7

7

6

6.90
Francesco Michelini from Italy

Freelance creative developer

7

7

7

7

7

6

6.90
Iván Soria from Mexico

Creative Director

6

6

7

8

9

8

7.15
Guilherme Pangnotta from Brazil

Developer

8

7

7

7

8

6

7.25