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Calvin Klein CK2

For the reboot of Calvin Klein’s most popular unisex fragrance, SavoirFaire©'s Creative Director Louis Moncouyoux was tasked to imagine and design the Calvin Klein CK2 social activation campaign celebrating CK’s raw sexual appeal, engaging millennials to push the limits of intimacy and provocation. A bespoke responsive website was the focal point of the user journey, where all user-generated content garnered on social media was showcased, nurturing a sense of community around the brand.

Project Details

  • Big Background Images
  • Graphic design
  • Typography