Cardinal Investment Advisors

Cardinal Investment Advisors is an employee-owned, independent consulting firm that works with institutional investors to fulfill their investment goals. Their investment strategies and recommendations are tailored to each client’s individual needs. With services that focus on partnership, they needed a website that would portray their expertise and best serve their clients. Following a recent rebrand, Cardinal partnered with 97 Switch to help their website convey their new messaging and goals.

We developed a new site following Cardinal’s new brand standards that communicated the firm’s 20 years of expertise while also presenting them as a modern, ever-evolving company. Our implementation of their new brand and humanistic photos worked to convey the transparency and professionalism of the team.

In addition to their website design, we developed a digital marketing strategy primarily focused on social media to increase Cardinal’s digital engagement as they shifted their focus away from conferences and events. This new digital strategy allowed Cardinal get and stay involved in industry conversation as more and more business moved digital.