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Nov 8, 2022

KUBOTA FUTURE CUBE

KUBOTA FUTURE CUBE

KUBOTA FUTURE CUBE is a special website that embodies the "Future Earth and Technology" envisioned by Kubota Corporation. Kubota Corporation is committed to "For Earth, For Life" and contributes to the benefit of life on a global scale based on food, water, and environmental fields.

The website features "Kubota's technologies" for solving various problems for the future of the Earth, and we have represented these technologies as a stage on our beautiful planet. We have constructed a story on our website to convey "Future Earth and Technology" on a large scale!

KUBOTA

About the Story

This story unfolds within a beautiful transparent cube we have created. The cube projects "future landscapes" and "technologies" from various angles. Sometimes the cube shows a tractor of the future, sometimes it shows a surface melting furnace of the future, and so on.

“The beautiful world is meticulously developed from concept art and illustrations”

The beautiful world is meticulously developed from concept art and illustrations. We then transformed them into full CG images and 2.5D illustrations using cubes. Finally, we seamlessly connected them together to create a single world view on the website.

Navigation Pages
Navigation Pages

About the Cube Design

Low-poly style full CG video

Each scene was entirely created from sketches in concept art, after which we created numerous stages in 3D space, including cities and farms, using the Unreal Engine. Videos we created combine a low-poly style with free-form angles and a morning, noon, evening, and nighttime frame within each stage.

Kubota backstage

3d process
3d process

In total, we created about 50 clips to represent the various aspects of the vast Kubota World.

Clips
Clips

2.5D illustration

To project onto the cube, we first separate the layers by parts on psd, then export the data using the original jsx. We then use our own tools to position and animate each object, but these adjustments are made by the designer, not the developer. We also built the workflow that enabled the designer to complete the work alone.

Kubota 2d

Cube process
Cube process

Technologies

About mount inc.

mount - a creative agency based in Tokyo, Japan. Covering mainly website planning and production. With the goal of creating "universally effective work", we create "something that is good, intuitive, and moving".
Twitter: @mount_inc