Timeless Logo Designs: The Creative Process
- Language: English
- Certificate: of completion
- Subtitles: English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
- Duration: 3 Hours 41 Mins
Effective logo design is all about visually communicating a brand’s message to their audience. When a logo comes to represent all of the feelings that a brand embodies, that logo becomes timeless. The most successful logo designers understand the creative processes required to craft a timeless logo.
| Category | Course format | Language | Duration | Level |
|---|---|---|---|---|
| Art Direction, Identity Design | Online | English with Subt. | 3 Hours 41 Mins | Advanced |
In this course, you will learn how to design timeless logos. You will learn to generate impactful ideas by elevating your thought process and mastering the art of thinking outside the box. You will also learn how to specialise as a logo designer — giving you the skills you need to work with high-profile clients in any industry.
(*) The times of the chapters as well as the total duration of the course are approximate and may have some variation
Modules
What you will learn
in this course.
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Lessons
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Lesson 1Welcome
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Welcome
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My Story So Far
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Understanding Simplicity
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The Greatest Logos Ever
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Dissect & Study
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Lesson 2Excellence of Elementary Shapes
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Importance of Geometric Shapes
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Shapes & Symbols Package
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Why Is Minimal Design Timeless?
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How To Think Outside The Box?
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Lesson 3Semiotics: Signs & Symbols
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What Is Semiotics & How Can We Use Semiotics In Logo Design?
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Lesson 4Inspiration From Professionals
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Kostadin Kostadinov
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Manny Ezeh
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Davor Butorac
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Everton Gargioni
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Robert Matyas
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Lesson 5Putting Pen To Paper
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Semantic Tree
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Finding The Connections
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Is Sketching Necessary?
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Getting Our Ideas Down
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Lesson 6The Use Of Grids
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When Are Grids Needed?
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Different Types Of Grids
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How To Take Advantage Of Grids In Adobe Illustrator
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The Right Way To Create Timeless Logo
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Lesson 7Making Mockups
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Making the mockup
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Lesson 8The Secret Chapter
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How To Get Inspiration
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‘Must Have’ Logo Design Books
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What Is Logo Package Express?
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Lesson 9Logo Package Express
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How To Use Logo Package Express
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Lesson 10BONUS CHAPTER: Entering The Big League
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What Do High Profile Clients Look For?
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The Importance Of Specialising
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Using creative platforms
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How to increase your prices
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Lesson 11Conclusion
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Conclusion
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Meet the teacher
Kwaku Amprako
Logo design is about communicating visually to the audience. Timeless logo design does this forever. It is crucial to understand what truly makes a logo design timeless as well as how impactful it can be due to its creative process.
Course Content
Effective logo design is all about visually communicating a brand’s message to their audience. When a logo comes to represent all of the feelings that a brand embodies, that logo becomes timeless. The most successful logo designers understand the creative processes required to craft a timeless logo.
Features
- English
- English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
- Advanced
- Access on mobile and Desktop
- Full time access
- Certificate of completion
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Kwaku Amprako
Teacher at awwwards.com
If you have any questions about this course, please contact us
