For today’s brands, showing up isn’t enough to stand out. With millions of brands competing for our attention, we need to differentiate ourselves, and adapt to our ever-changing culture in order to stay relevant and be remarkable.
In this course, we will demystify the fundamentals of branding, strategy, and creative direction. These will be the key ingredients in your secret recipe, making your brand impossible to ignore. In three delicious lessons, we will scorch the myths around “what is a brand”, explore the connections between emotion, culture, and aesthetics... And emulsify it digitally to create bolder designs & products with intentionality.
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Course Table of contents
What will you learn?
4 sections • 12 lectures • 1 hour 12 mins
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Branding 1012 lectures 10:10 Mins
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What is a brand?05:52 Mins
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A Short history of branding04:18 Mins
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Strategy5 lectures 36:58 Mins
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Competition Analysis10:25 Mins
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Targeting the right audience05:27 Mins
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Values / emotions / Connecting to culture10:33 Mins
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Tone of Voice / storytelling07:50 Mins
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Case study02:43 Mins
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Creative Direction: Think Digital4 lectures 24:16 Mins
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Differentiate or die08:54 Mins
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Web / Social / touchpoints04:51 Mins
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Motion/ animation05:55 Mins
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Case study04:36 Mins
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Creative Direction Prompt, practice your skills1 lectures 01:30 Mins
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Creative Direction Prompt, practice your skills01:30 Mins
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