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5 lessons (2h 30m)
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Audio: Italian -
English, Spanish, French, Japanese, Italian, Portuguese
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course included in the creative pass
Designing an E-commerce Brand Experience
Design Studio
full creative pass
Get access to this course and over 100 more for digital designers and creative developers, all for just $12/month
Subscribe now!Learn how to create innovative and functional online shopping experiences by combining storytelling and technology.
| Category | Course format | Language | Duration | Level |
|---|---|---|---|---|
| Art Direction | Online | Italian with Subt. | 2h 30m | Beginner |
What do customers look for in an e-commerce business? A product, of course, but they also want something more: a story. That's why technology and storytelling have become the key ingredients for this type of business model.
In this course, Camilla and Enea, founders of the digital agency Adoratorio, teach you about brand commerce, a reinvention of the classic e-commerce concept that combines innovative technology with creative storytelling to deliver a unique user experience. Learn how to integrate brand strategy into UX design to develop a groundbreaking website, from the initial brief to the final presentation.
Course Content
Explore Every
Course Chapter
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Lessons
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Lesson 1Introduction
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Presentation
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Inspirations
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Lesson 2Definition of the content and target of a commerce brand
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Why do we talk about experience brand commerce?
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Content mapping: from the brief to the definition of the content
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Content strategy: definition of the target
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Mood board and presentation for the design team
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Structuring of the content
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Lesson 3Realization of the design of a commerce brand
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Information architecture
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The modular design and the grid system
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Our design process
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Focus on page and element design 1
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Focus on page and element design 2
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Lesson 4Refine and present the work to the client
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Realization of some elements in motion
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Organize material for team work
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Presentation and reel of the project
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Lesson 5Final project
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Final project
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Meet the teacher
Adoratorio Studio
Independent Design Studio based in Brescia and Amsterdam.
Course Content
What do customers look for in an e-commerce business? A product, of course, but they also want something more: a story. That's why technology and storytelling have become the key ingredients for this type of business model.
In this course, Camilla and Enea, founders of the digital agency Adoratorio, teach you about brand commerce, a reinvention of the classic e-commerce concept that combines innovative technology with creative storytelling to deliver a unique user experience. Learn how to integrate brand strategy into UX design to develop a groundbreaking website, from the initial brief to the final presentation.
Features
- Italian
- English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
- Beginner
- Access on mobile and Desktop
- Full time access
- Certificate of completion
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Adoratorio Studio
Teacher at awwwards.com
If you have any questions about this course, please contact us
