January Sale 75% off all courses until 24th Jan
NEW Pre order Creative Direction for Product Photography and Video By Tina Walczak
January Sale!
$100 $25
Creative Direction for Product Photography and Video
English English, Spanish, French (+3) [Machine translation]
2 Hours 38 Mins Course

Creative Direction for Product Photography and Video

January Sale!     $100 $25

A unified creative vision of a photo or video shoot can be a challenge. From production team, orchestration, to managing client expectations, good creative direction can make the difference between an inspiring and satisfying experience - or a creative failure.

In this course, you will find a step-by-step guide to learn the process of leading a production team through a creative studio shoot. We will cover topics ranging from choosing your production team to creating a shot list, and execution.

At the end of this course, you will be able to communicate a vision that creates fans, brand ambassadors, and clients that hire you anytime they need product photography.

Pre-order. This special price is available as you are buying the course in advance. The course will be available mid-February. The price will increase as we get closer to the date and once it’s online it will be full price - so register now for a big discount.

(*) The times of the chapters as well as the total duration of the course are approximate and may have some variation

The subtitles are automatically generated, so the quality of the captions may vary.
Course Table of contents
What will you learn?

6 sections • 21 lectures • 2 hours 38 mins

  • Introduction
    2 lectures 11:00 Mins
    • Why creative direction is important
      03:00 Mins
    • When creating photo and video content for clients
      04:00 Mins
  • The Creative Director Role
    3 lectures 06:01 Mins
    • Creative director definition
      02:33 Mins
    • What makes a good creative director
      00:25 Mins
    • Your responsibilities as a creative director
      03:03 Mins
  • Preparation
    4 lectures 35:00 Mins
    • Outlining expectations + budget
      10:00 Mins
    • Planning: dates + times + release dates
      05:00 Mins
    • Assemble your production team
      20:00 Mins
    • Project Files (creative directors guide): A working template will be provided to all students
  • The Shot List
    3 lectures 30:00 Mins
    • Describe lighting, backgrounds, and provide a visual example
      20:00 Mins
    • Review all individual shots with the client
      05:00 Mins
    • Pitching the direction to your client & production team
      05:00 Mins
  • The Shoot
    4 lectures 33:00 Mins
    • Keeping organized
      05:00 Mins
    • Directing the shoot
      20:00 Mins
    • Image composition
      05:00 Mins
    • How to keep your sh*t together during the shoot
      03:00 Mins
  • Post-production
    5 lectures 29:00 Mins
    • Selecting, editing and retouching
      10:00 Mins
    • Sending proofs and sign-off
      10:00 Mins
    • Sending files
      03:00 Mins
    • Collecting payment
      03:00 Mins
    • Promoting on social channels
      03:00 Mins
Tina Walczak
Work Work Work 
Work Work Work 

Tina isn’t afraid to help you break the mould of what you think is possible. Her kind, caringdemeanor and nurturing mindset helps you break out of your head and into getting things done andmoving forward. Not only have I learned a lot from Tina, I’ve learned more about myself and mystrengths through her teachings. Your own education couldn’t be in more clever and capable hands
Jake MacLaren
Jake MacLaren Copywriter and Career Creative Formula Editor
Course details

Creative Direction for Product Photography and Video

Creative Direction for Product Photography and Video

By Tina Walczak

$25 75% off $100

January Sale!

  • English
  • English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
  • Beginners & Intermediate
  • Access on mobile and Desktop
  • Full time access
  • Certificate of completion
About the Speaker
Learn from the best
  • Tina Walczak

    Tina Walczak

    Founder of Creative Career Formula


    She combines her passion for design with business to help clients deliver their brand message to the world and is always working on crazy ideas that push established creative boundaries. With an endless desire to learn more, Tina has interviewed and has been mentored by A-listers in the creative community from marketing pros to highly successful CEOs. These include the likes of Chris Do, Michael Janda, and the CEO of Dragone: François Girard. Finding opportunities to share her creativity with others has led Tina to her role in Hiilite today. A champion for women in the workforce, she has been a speaker at TEDxKelownaWomen 2018, and a founder of the Creative Career Formula. Tina has reached both new and targeted audiences through her work as a manager and creative director at Vancouver View Magazine and Maximum Yield Publications as well. Finding new ways to approach projects, Tina has also built her skillset as the Creative Director at Homes & Living Magazine and the Owner/Creative Director at Flow Grafix.

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