If you find yourself coming up empty when searching for ideas for a new project, or even generate millions of different ideas but don’t know which one to choose - you aren’t alone. Don’t spend hours looking for inspiration - all you need is a good approach and the right questions - This is where product thinking can help!
In this course, we will examine the common pitfalls of ideation and unlock the secrets of product thinking to find and apply solutions. Product thinking can help you create better designs for any project, from simple landing pages to layered platforms. It also provides additional arguments to advocate for design decisions and win approval from clients by opening constructive channels to discuss how a solution specifically helps achieve goals and solve user problems.
I will walk you through the process we use at Netrix, starting from research, user flows, and wireframes to the final UI, testing, and, of course, presentation. We will discuss the “5W1H” method and conduct research, create user flows, and determine when to use wireframes and when to skip them. I’ll also help you understand whether to create several UI concepts or just one and how prototypes or animations may help you present your design solution. Also, we will create a prototype in Figma and set up remote user testing to try out our solutions. Every lesson will include real examples and insights from my work.
All of this is important when you already have a project. But what to do if you don't have one? I will share insights on how to win projects and how to present yourself at your first meetings with clients.
We will also talk about the importance of communication and building relationships with clients. Finally, I will share a list of sources and tools that can be put to use immediately when working on any project to help improve a project’s efficiency.
The goal is for you to be ready at the course’s conclusion to confidently tackle any project with a workflow you can use to bring additional value to your clients and their users.
The subtitles are automatically generated, so the quality of the captions may vary.8 sections • 37 lectures • 4 hours 8 mins
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Intro3 lectures 08:22 Mins
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What you will learn in my course01:15 Mins
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What is product thinking?03:26 Mins
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The process of product thinking03:41 Mins
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What to start with?7 lectures 35:57 Mins
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Intro01:17 Mins
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Why there is no “right” or “wrong” way to work on a project02:10 Mins
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Ways to win a project and how to present yourself07:15 Mins
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Why building relationships with clients is important04:14 Mins
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What questions to ask your client or find answers at the beginning of your project?08:45 Mins
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5W: Why? Who? When? Where? What?09:14 Mins
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5 W exercise03:02 Mins
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Research6 lectures 34:51 Mins
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Intro01:23 Mins
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Personas vs Proto Personas vs JTBD10:21 Mins
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Competitors analysis. How and where can you find useful insights?05:16 Mins
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User Interviews05:20 Mins
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Analyze and choose hypnotize06:10 Mins
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How to measure success?06:21 Mins
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User flow5 lectures 28:27 Mins
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Intro00:59 Mins
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User Flow vs Customer Journey Map vs Server Blueprint07:04 Mins
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How you can adjust a User Flow according to your goals04:49 Mins
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My exclusive framework on how to build a User Flow10:02 Mins
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User Flow exercise05:33 Mins
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Wireframes and UI4 lectures 41:04 Mins
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Intro00:45 Mins
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When you need wireframes and when you can skip this phase03:08 Mins
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UI Phase and Design Checklist29:20 Mins
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Accessibility Principles07:51 Mins
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Present your design5 lectures 41:41 Mins
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Intro00:51 Mins
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How to be sure that your design will be approved02:53 Mins
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Why prototypes and animation are important for presentation03:41 Mins
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Creating a quick animated prototype in Figma24:08 Mins
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Present your design10:08 Mins
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Don’t forget about testing5 lectures 38:15 Mins
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Intro01:34 Mins
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Usability testing - why it is important03:10 Mins
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How to set up remote user testing08:26 Mins
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Working with test results19:52 Mins
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5 second test05:13 Mins
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Closing remarks2 lectures 19:58 Mins
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Closing remarks01:37 Mins
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List of useful materials and tools18:20 Mins
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