Art Direction & Design Leadership
- Language: English
- Certificate: of completion
- Subtitles: English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
- Duration: 2 Hours 22 Mins
How do you rise above the norm in today’s oversaturated, digital space? How do you come up with interstellar memorable, unique concepts that stand out from the crowd? How do you bring these concepts to life through your Art Direction? And what are the key skills to communicating effectively with your client and with your team?
| Category | Course format | Language | Duration | Level |
|---|---|---|---|---|
| UI Design, Art Direction | Online | English with Subt. | 2 Hours 22 Mins | Intermediate & Professional |
Requirements
There are no pre-requisites or requirements. In this course, we are using Figma and Pitch, but there will be no showcase on how the software’s are used, as this is not a ‘technical’ course, some basic knowledge is needed. Feel free to replace them with any Design and Presentation software of your choice.
Description
Being an amazing Designer is NOT what makes you a good Art Director. An Art Director requires a combination of skills. It requires Communication skills, Design skills and Leadership skills.
In this course you’ll learn from my experience, how to build memorable and meaningful concepts and how to harness the power of international teams and clients to bring these concepts to life through effective communication. We are going to go through my process of conceptualization and Art Direction presentation by deconstructing one of my favorite projects ever, showcasing how it all started and how it actually lives and breathes online today. Lastly, we are going to talk about the fundamental elements that make a true Design leader.
Are you ready to become a Design leader? It's time to dig deep, find your power and let your true capabilities shine through.
Sign up and see you in class!
You will learn
- How to start the presentation.
- What is TOV and what does is have to do with typography.
- How we use motion and why.
- Imagery - How our brains react to it and why it’s so important.
- Slack Group.
- The importance of sound in digital experiences.
- Design Leadership.
The course includes
- 2 hours 22 mins of practical and condensed knowledge
- Immediate access to the entire collection of videos
- Valuable links and resources for every lesson
Modules
What you will learn
in this course.
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Lessons
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Lesson 1Intro
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Welcome - What you’ll learn in this course
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My story - Tales of living and working in Greece
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Inspiration & Creativity
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Let’s get started!
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Lesson 2Communication Skills - You, your client & your team
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The first contact - Communicating with the client
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Asking the right questions - How to create the Creative Brief
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Inspiration & Creative Brief - Defining the Art Direction
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How to communicate the Art Direction to your client
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How to communicate the Art Direction to your team
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Bringing your concept to life
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Lesson 3Design Skills - Bringing your concept to life
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How to start the presentation
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Color - And how color affects decision making
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Typography - What is TOV and what does is have to do with typography
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Imagery - How our brains react to it and why it’s so important
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Motion - How we use motion and why
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Sound - The future of sound and its importance in creating digital experiences
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The bigger picture - How to end your presentation
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Homework
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Lesson 4Leadership Skills - Design Leadership
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What does it mean to be a leader?
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The client is not your enemy
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Dealing with feedback
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Nurturing and guiding your team
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Own it
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Lesson 5Outro
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Final Words
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Meet the teacher
Sofia Papadopoulou
As an Independent Visual Designer & Art Director with 14 years of experience, crafting award-winning digital concepts for global clients & with global teams, Sofia is at the forefront of the digital era shift.
Course Content
How do you rise above the norm in today’s oversaturated, digital space? How do you come up with interstellar memorable, unique concepts that stand out from the crowd? How do you bring these concepts to life through your Art Direction? And what are the key skills to communicating effectively with your client and with your team?
Features
- English
- English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
- Intermediate & Professional
- Access on mobile and Desktop
- Full time access
- Certificate of completion
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Sofia Papadopoulou
Teacher at awwwards.com
If you have any questions about this course, please contact us
