A Brutalist Reinterpretation of Digital Excellence: The New Awwwards Trophies

The new Awwwards trophies translate the values of contemporary digital design into a physical object through material honesty, structural clarity and a strong architectural presence.

Developed from the very identity of the competition—which recognises consistency and excellence in design, usability and online experience—this edition reinterprets the historic trophy through a brutalist aesthetic defined by simple geometries, visual strength and a clear expression of materiality.

The piece is manufactured by Sustain Awards, a European design-focused trophy manufacturer specialised in sustainable materials and bespoke production for high-profile international competitions.

A cement and concrete blend with recycled rubber aggregate combines mineral density with a subtle elastic texture, resulting in an object with strong tactile character and visual weight, while maintaining a clear commitment to circular design principles.

The design preserves the iconic morphology of the Awwwards trophy and introduces a single point of contrast: a front-facing “W” with a candy gold mirror finish. This refined detail stands out against the mineral base, reinforcing the competition’s visual identity and acting as a focal point within an otherwise monolithic composition.

The result is a solid, tactile and expressive object that reflects the same principles celebrated online by Awwwards: clarity, structural coherence and functional beauty. A trophy that not only symbolises digital excellence, but materialises it through responsible manufacturing, design integrity and sustainable innovation led by Sustain Awards.