The paradoxical situation of appreciating the packaging more than the product itself

When Packaging becomes Art

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Packaging has long been more than a simple container or wrapper for a product that protects it, facilitates handling and details its features and specifications. Packaging is also used to sell its contents. Design, both structural and graphic, has become ever more relevant as competition has increased - so much so that we often find ourselves in the paradoxical situation of appreciating the packaging more than the product itself.
Lots of professionals, creative designers and students upload their packaging work and studies to Behance, and we have selected some examples.

Packaging Made Art

Waldo Trommler Paints, by Reynolds & Reyner
Project on Behance

  • Packaging
  • Packaging
  • Packaging
  • Packaging

Mountain Milk, by Anders Drage
Project on Behance

  • Packaging
  • Packaging
  • Packaging
  • Packaging

Doritos Packaging Concept, by Petar Pavlov
Project on Behance

  • Packaging
  • Packaging

Babees Honey, by Ah&Oh Studio
Project on Behance

  • Packaging
  • Packaging
  • Packaging
  • Packaging

Jewelery Klotz, by Gerlinde Gruber
Project on Behance

  • Packaging
  • Packaging
  • Packaging
  • Packaging

Laken bottles, by Mister Onüff
Project on Behance

  • Packaging
  • Packaging
  • Packaging
  • Packaging

Egg box, by Otília Erdélyi
Project on Behance

  • Packaging
  • Packaging
  • Packaging
  • Packaging

Frem packaging, by Jonathan Faust
Project on Behance

  • Packaging
  • Packaging
  • Packaging
  • Packaging

Christmas Tea packaging, by Kresimir Miloloza
Project on Behance

  • Packaging
  • Packaging
  • Packaging
  • Packaging

Point G Plaisirs Gourmands, by Chez Valois
Project on Behance

  • Packaging
  • Packaging
  • Packaging
  • Packaging

Packaging for Isfersk™, by Kristian Tennebø
Project on Behance

  • Packaging
  • Packaging
  • Packaging
  • Packaging

Poilu, by Simon Laliberté
Project on Behance

  • Packaging
  • Packaging
  • Packaging
  • Packaging

Smirnoff Caipiroska Peelable Bottle, by Vinicius Montana
Project on Behance

  • Packaging
  • Packaging
  • Packaging
  • Packaging

Spiff, by Oliver Lo
Project on Behance

  • Packaging
  • Packaging
  • Packaging
  • Packaging

TGTL - Olive Oil Experience, by Pedro André
Project on Behance

  • Packaging
  • Packaging
  • Packaging
  • Packaging

Lee Skinny Jeans Packaging Design, by Happy
Project on Behance

  • Packaging
  • Packaging

Wines of the World, by Lavernia & Cienfuegos
Project on it website

  • Packaging
  • Packaging
  • Packaging
  • Packaging

Adidas Memorabilia Concept Prototype, by Nicholas Wilson
Project on Behance

  • Packaging
  • Packaging
  • Packaging
  • Packaging
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Awwwards – recognizing the talent and effort of the best web designers, developers and agencies in the world. We aim to create a meeting point where web professionals from across the world can come to find inspiration; a space for debate; a place to share knowledge and experience; give and receive constructive and respectful critiques. “Always hungry”.

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