An icon is a small picture or symbol that serves as an intuitive representation the content of a website. Because of their condensed size and versatility, icons are a simple, effective way to transmit information in an abbreviated pictorial form to the user. They can do each of these functions far more effectively than words on the screen.
Most web users first scan websites for visually interesting content and after something grabs their attention they actually begin reading. A well-formatted page is easy to read and visually interesting enough to sustain the user's attention. Icons can capture users' attention and direct them to where we want. We can draw attention to the content by using a lot of white space and well-crafted and placed icons, without diminishing or replacing it. Icons visually break up the content and help structuring it, making it less intimidating and more engaging.
Icons should be relevant to the content and unify the ideas expressed in it. Icons must be simple in design, they should say more with less. An icon must match the rest of your website and remain clearly identifiable regardless of its position and size. The use of different style icons, no matter how good they look individually, will give a very unprofessional feeling to a design, they must be integrated with the style of the website.
Icons can be used in different parts of a website from headers and menus to lists and content. They can make your website friendly, inviting and professional, they show your attention to details and give websites a touch of personality.
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