Allstate Holiday Decorator View site

By Resn & Leo Burnett Chicago (New Zealand)
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  • H.M 05 JUN
  • Design
  • Usability
  • Creativity
  • Content
  • Average
  • Special Mention
  • Evgeniy Ryabtsev
    Evgeniy Ryabtsev Georgia
    • 6
    • 6
    • 6
    • 6
  • Furkan Yavuz
    Furkan Yavuz Turkey
    • 7
    • 7
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    • 7
  • Igor Suslov
    Igor Suslov Germany
    • 7
    • 7
    • 10
    • 8
  • Mary Pieroszkiewicz
    Mary Pieroszkiewicz Poland
    • 6
    • 6
    • 6
    • 6
  • Alex Pireddu
    Alex Pireddu Italy
    • 7
    • 7
    • 7
    • 7
  • Simon
    Simon Germany
    • 6
    • 6
    • 7
    • 6
  • Angus Gastle
    Angus Gastle Canada
    • 7
    • 6
    • 9
    • 8
  • Sonu Sudharsan
    Sonu Sudharsan U.S.A.
    • 8
    • 8
    • 8
    • 8
45 user votes
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Resn & Leo Burnett Chicago developed an intuitive decorator tool complete with a dynamic xmas light stringing mechanic to bring the xmas cheer to Google Streetview. To make Mayhem’s uninvited interruption as surprising as possible we pulled out every animation trick we could to break the fourth wall and reinforce AllState’s friendly message to have a safe and happy xmas.

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