Allstate Holiday Decorator View site

By Resn & Leo Burnett Chicago (New Zealand)
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  • H.M 05 JUN
  • Design
  • Usability
  • Creativity
  • Content
  • Average
  • Special Mention
  • Alexia Khokhlov
    Alexia Khokhlov Russia
    • 7
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  • remy
    remy France
    • 7
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  • Rafael Caferati
    Rafael Caferati Italy
    • 8
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    • 7
  • Igor Suslov
    Igor Suslov Germany
    • 7
    • 7
    • 10
    • 8
  • Paolo Sordi
    Paolo Sordi Italy
    • 5
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    • 7
    • 6
  • Olga Shevchenko
    Olga Shevchenko Ukraine
    • 7
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  • Angus Gastle
    Angus Gastle Canada
    • 7
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    • 9
    • 8
  • Diego Jesús
    Diego Jesús Spain
    • 7
    • 7
    • 8
    • 7
45 user votes
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Resn & Leo Burnett Chicago developed an intuitive decorator tool complete with a dynamic xmas light stringing mechanic to bring the xmas cheer to Google Streetview. To make Mayhem’s uninvited interruption as surprising as possible we pulled out every animation trick we could to break the fourth wall and reinforce AllState’s friendly message to have a safe and happy xmas.

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