Allstate Holiday Decorator View site

By Resn & Leo Burnett Chicago (New Zealand)
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  • H.M 05 JUN
  • Design
  • Usability
  • Creativity
  • Content
  • Average
  • Special Mention
  • Evgeniy Ryabtsev
    Evgeniy Ryabtsev Georgia
    • 6
    • 6
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    • 6
  • Rafael Caferati
    Rafael Caferati Italy
    • 8
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  • August
    August Australia
    • 6
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    • 9
    • 7
  • Adveris
    Adveris France
    • 7
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    • 7
  • Jithin
    Jithin India
    • 7
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    • 9
    • 8
  • Simon
    Simon Germany
    • 6
    • 6
    • 7
    • 6
  • Coldwaits
    Coldwaits United Kingdom
    • 7
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  • Florian Wacker
    Florian Wacker Germany
    • 7
    • 6
    • 9
    • 8
45 user votes
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Resn & Leo Burnett Chicago developed an intuitive decorator tool complete with a dynamic xmas light stringing mechanic to bring the xmas cheer to Google Streetview. To make Mayhem’s uninvited interruption as surprising as possible we pulled out every animation trick we could to break the fourth wall and reinforce AllState’s friendly message to have a safe and happy xmas.

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