Abbott Corporate Website
In 2013, we partnered with Abbott to re-introduce this 125-year old brand to consumers around the world. An integral component of the brand strategy was the launch of a series of corporate sites in key global markets. Our objective was to position Abbott as a lifestyle brand, focused on holistic health and enabling human potential. Global brand messaging was maintained in each market with local content layered on top for relevancy and to refine the regional voice. Global site content was crafted to demonstrate Abbott’s new brand positioning and dedication to the enabling power of health through multiple new sections addressing consumer needs in unique ways. A team that spanned across 3 continents worked in close collaboration to launch new website experiences in 5 key markets: United States, Brazil, China, Singapore and India.
This website was built with...
Votes (15/21)
Design
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Content
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Alex Engzell from Netherlandsengzell.me55555.00 -
Alex Kursenko from Russiakursenko.com55555.00 -
Alexia Khokhlov from Russia78887.60 -
metrothemes from United Statesmetrothemes.me55555.00 -
M-Provezza from Italym-provezza.com44444.00 -
Thibaud Genevois Franchi55555.00 -
Edward Garcia from United States55755.40 -
Simon from Germany56665.60 -
Dejan Milicevic from Serbiasap.com77777.00 -
Jithin from Indiaiamjithin.com55555.00 -
Arno.Melotte from Belgiumriktig.be66666.00 -
Thibaud Pezzani from Francethibaudpezzani.fr56565.40 -
Hosein from Iran55555.00 -
Mary Pieroszkiewicz from Polandmarypieroszkiewicz.com55555.00 -
Speedograph from Canada56565.40