Uli Schöberl

Designer & Developer currently working as an Interactive Art Director at Apple in Cupertino.

Before that I was running a design studio in Berlin called A++, where I was working with a broad range of great clients and agencies.

I started as a script kid when the first internet bubble crashed, added theory and foundations at the Bauhaus University and then experienced working in New York, Berlin, London, Beijing and now Cupertino. I’m equal parts Designer and Developer and try to see beyond pure design and function when creating.

10 questions for Uli Schöberl:

  • What did you do before becoming a designer/developer?

    Wrestling with Puberty and a Pentium II

  • Where do you turn for inspiration?

    I outsourced that to a small workshop in asia sending me daily executive summaries of the internet.

  • Which are your favorite studios, designers or agencies?

    Universal Everything, Experimental Jetset, Base Design, Studio Dumbar and Code & Theory

  • Who do you side with: Team Mac or Team PC?

    Obviously, Linux.

  • Is your city a good place for designers?

    Oh yes, both of them Berlin and SF are good for us

  • Which technologies are you excited about?

    WebGL, Private Mesh Networks, CSS Transforms and Electric Cars

  • How many hours do you work each week?

    I didn't sign up for the assembly line.

  • Do you listen to music while you work? Describe your playlist.

    I outsourced that to algorithms and punch them if they choose bad music, they are very patient and forgiving.

  • What is your favorite book?

    Anna Karenina

  • What is your favorite sport?

    Biking and Bodybuilding (as you can see)

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