A complete overhaul of Adidas Originals Tumblr blog. Redesigning a responsive site for desktop, tablet and mobile using Tumblr’s API to tell stories in a new and innovative way.
Reflections is an interactive portraits series allowing the visitor to interact with the photos. By activating the webcam, the visitors can see themselves in the reflection in the eyes of the portraits, replacing the reflection normally reserved for the photographer. Moreover, visitors can interact with the portraits by covering the webcam, virtually placing their finger on the forehead of the portraits. This triggers the subjects to "fall" backwards and eventually disolve into dust. This plays with the interaction between the portrait and the viewer, the photographer and the photographed, as well as the implicity of seeing photographs as imprints of memories which differs from the actual evanescent nature of real memories. There is also a physical installation of reflections, having multiple portraits displayed on screens around a gallery, allowing visitors to interact with them.
New campaign page for House brand AW2013. Carefully designed layout exposes the most important content: campaign video, photographic materials and the latest lookbook.
XY Creative agency
Innovative products get from us an innovative website! The product area of the HEIMPLANET website, we placed next to a modern design on advanced technology and programming value.