Written and directed by Jon Stewart, Rosewater is the story of one man’s journey to find courage during his 118 day stint in an Iranian prison. The site, developed on Tumblr, is comprised of four sections, each one exploring a key feature of the film. Given Rosewater’s emphasis on the power of Twitter and social media in the wake of revolution, each section is labeled by a hashtag.
Watson/DG, in conjunction with Lionsgate, set out to create a campaign that would take audiences into the secretive and subversive world of The Hunger Games: Mockingjay Part One. After the release of the rebranded, squeaky clean TheCapitol.pn site, it was time for fans of the franchise to tear it all down and dive into District 13. Using a mobile tethering tool fans hacked into the Capitol to discover never-before-seen clips and images from Mockingjay Part One.
In this 3-D real time WebGL site, we bring you a closer look at the highly anticipated Fox Searchlight film, Birdman. The story follows the tale of Riggan (Michael Keaton), once an iconic superhero, struggling to reclaim his past glory. By combining audio and visuals, we allow the users to think and act like Birdman while gaining access to never before seen content. The site features a motion-centric bevy of impactful quotes on a background of GIF-form clips, all taken directly from the film and shareable on various social media sites. Through meaningful copy and carefully selected visuals, we are able to give the user an experiential peek inside the mind of a man desperate to matter.
In this groundbreaking site, The Hunger Games Exclusive debuts a first look into the upcoming Hunger Games: Mockingjay Part 1. The first issue of this elegant parallax site features Julianne Moore as President Snow, in never-before-seen art along with a supporting interview with Moore herself. The site is the first to offer insights from the filmmakers, and a look into the process of shooting two movies at the same time. The site continued to build buzz by debuting a fiery motion poster featuring the Mockingjay symbol. The reveal also included a page from the script along with a sweepstakes component to drive awareness. The site succeeded in making a splash as the first foray into the upcoming Hunger Games campaign.
Evil is the New Black is a completely new take on a traditional EPK site. The site serves as virtual lookbook for the film's fashion, environments, characters, behind-the-scenes footage and more. Comprised of original static and animation content, custom video transitions, and hand-picked stock photography, the site provides a wealth of shareable material for both an active and passive audience. By aligning Maleficent's aesthetic with contemporary fashion, Evil Is The New Black generates awareness through thematically-driven content that is displayed in a narrative context.
The Create-A-Monster app prioritizes the user experience with HTML5 multi-platform performance, providing an entertaining and visually dynamic window into the world of Monsters University.