From Business to Buttons 2014


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For people who are interested in User Experience, this is the place to be. Whether you are a marketing director, developer, IT manager, product manager, designers, or any other kind of UX person: you will learn a lot about how you and your organisation can improve your business by focussing on getting the User Experience just right.

How to generate business value by creating great user experiences. From Business to Buttons is the meeting place in Scandinavia for everyone who wants hands-on advice!




  • Kim Goodwin

    Kim is a UX Design Executive based in the United States. Many years, Kim has been leading teams as a creative director and as a VP of Design at one of the most influential UX agencies in the US. Thereby, Kim is the author of the book Designing for the Digital Age.

  • Cennydd Bowles

    Cennydd is a design lead at Twitter, he has a decade of experience advising companies on the benefits of customer-focused design. Regularly, he writes a column on design for A List Apart, in addition he is the author of the book Undercover User Experience Design.

  • Christina Li

    Christina is a UX & Service Design Professional. She has over 15 years of experience with UX and service design in both the United Kingdom and China. These include screen and non screen-based products and services, e.g mobile, web, TV, as well as in-store and call centre experience design.

  • Ingrid Domingues

    Ingrid is an in Sweden based UX Strategist, she is the woman behind Business Impact Mapping and Management. Also she is the author of several books on this subject. She has spent over 20 years on designing digital experiences.

  • Johan Berndtsson

    Johan is a UX Strategist based in Sweden. He is obsessed with great design, and with creating products and services that make everyday life easier and more fun. Since mid-90´s he has been working with UX and has designed everything from top'rated mobile apps and touch-based cash registers and more.

  • Dave Malouf

    He has over 20 years of experience in interaction design, information architecture, and design research. Dave more often speaks and leads workshop around the world.