Brand Strategy Jumpstarter: Defining Your Startup’s Role in the World

LONDON, UNITED KINGDOM

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In this class, we’ll talk about what brand means and why it matters for your startup. A strong brand explains why you exist in the world and helps you make decisions across all parts of your business -- from your product range to your office space to your team. It will get you noticed, build your community and make you money.

In the first half of the session, we’ll highlight lessons for startups using real world case studies. In the second half, we will introduce practical tools to help you build your own brand and use it to drive your business forward.  

Students will leave this class knowing how to:

  • Create a brand purpose that defines their startup's role in the world
  • Bring their brand purpose to life across the business 

Instructors: Melissa Andrada is a brand strategist at Wolff Olins, a global branding agency that has worked with Skype, FirstDirect, Tate, Orange, (RED), Macmillan and Microsoft.

Can't make it? Sign up at https://generalassemb.ly/ to stay up to date on future events and classes.

Our Refund Policy: Plans change. We get it. But if you can't make it to a class/workshop, please email us at London@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe.