Clout: The Art and Science of Influential Web Content

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Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with practical examples from HowStuffWorks.com, Newell Rubbermaid, Centers for Disease Control and Prevention, and many more brands.

Awwwards

By Awwwards Team

Awwwards – recognizing the talent and effort of the best web designers, developers and agencies in the world. We aim to create a meeting point where web professionals from across the world can come to find inspiration; a space for debate; a place to share knowledge and experience; give and receive constructive and respectful critiques. “Always hungry”.

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